Now Currys and PC World say Apple Watch is ‘coming soon’

Late last month we brought word UK electronics retailers Currys and PC World were preparing to sell the Apple Watch.

Now the two sister brands have admitted as much and are offering customers the chance to ‘pre-register’ for the smartwatch which is ‘coming soon’ (via 9to5Mac)

The Apple Watch has only been available from Apple retail stores and a few, select retailers since its launch in April, but has been gradually rolling out to other outlets like Best Buy in the US.

Currys and PC World haven’t announced when it will begin selling the Apple Watch, but we’d certainly imagine it’ll be before the Christmas rush.

It’s arrival in high street stores is somewhat of a come down from the premium aura Apple had tried to create around the watch. Through its in-store appointments, the company had attempted to cultivate a luxury appeal.

For the first few months the company wouldn’t even sell a watch in its own stores following an online-only sales campaign.

Perhaps Apple has realised that sales aren’t totting up and have decided to go to the masses?

Related: Apple Watch 2 release date

Meanwhile, in an interview this week, Apple design chief Sir Jony Ive claimed the partnership with Hermes doesn’t make the Apple Watch ‘exclusive.’

Ive told the Wall Street Journal: “We don’t think in those terms. I’m not comfortable with

words like exclusive.”


“Look at this next to one of the sport collection. There’s not one that had more care invested in its designing or

making.”