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Nokia: ‘The car is a big growth area for us’

Luke Johnson by

Nokia
Nokia

Nokia has suggested that its future could be outside the smartphone and tablet market, with the manufacturer stating “the car is a big growth area for us.”

Despite the Finnish company being known primarily for its handsets, Nokia has already started a push into the automotive scene, with the Nokia owned Here Maps currently available across a number of in-car navigation systems.

Suggesting this could be where the company’s future lies, Michael Halbherr, Nokia’s Executive Vice President for Location and Commerce told TrustedReviews “The car is a big growth area for Nokia.”

Speaking at Nokia World in Abu Dhabi this week, Halbherr added: “We can bring a lot of services to the car. We do believe that automotive is absolutely a growth area for us at Nokia.”

Confirming that the Here Maps software will be at the heart of a more comprehensive push into in-car systems, the Nokia executive stated: “Internally we have been talking about that [in-car systems]. Here Maps will offer the same platform for all touch points [smartphone, tablet, desktop, in-car].”

Looking at the growth possibilities on the automotive scene he added: “When you look at the current take-rate of in-car navigation it is somewhere between 20 and 25 per cent. As we move to advanced driving systems and autonomous driving, the take-rate for in-car systems goes up completely.”

As well as offering navigation options for drivers and car manufacturers, Halbherr has suggested that Nokia could also look at other areas of advanced in-car systems for growth within the industry.

“It is also essential for us to manage traffic and pollution in big cities and it is a big growth area from 20 to 25 per cent to 100 per cent,” he said.

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