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Nokia should adopt Android, advises analyst

Sam Loveridge


Android over Windows
Nokia should abandon Windows Phone in favour of Android?

Nokia should abandon the Windows Phone ship and make the change to Android before it is too late, suggests one analyst.

Pierre Ferragu, an analyst from Bernstein Research, has advised that Nokia should switch to Google’s Android mobile OS before they run out of finances to make the change.

At the end of last month, Nokia shares fell by 2.6 per cent prompting Ferragu to note the company’s balance sheet is “in a rather tight net cash position” and should be thinking about ways to make Nokia smartphones more successful.

“[Nokia] is facing two structural challenges: its exposure to the disappearing feature phone market and the lack of traction of Windows Phones”, said Ferragu.“Both could cost Nokia a lot of cash in the near term, in restructuring, marketing/distribution support, and operational losses, which means it could be too late to address the problem in a couple of years.”

Competition from the dominant Android and iOS smartphone platforms coupled with the slow adoption of the Windows Phone platform are causing Nokia to struggle.

“From that perspective, a decision concerning a new platform strategy appears urgent. Better to take the pill before one cannot afford to do so anymore. We wouldn’t be surprised to see Nokia adopting Android as its new low-end platform by the end of the year.”

Windows Phone is plagued by an app store that cannot compete with the offerings contained with the App Store and Google Play Stores.

If Nokia made the change to Android, it may not have to rely on its low-end Nokia Asha line or compete at the high-end level with more popular handsets like the Samsung Galaxy S4, iPhone 5 or HTC One.

The Microsoft mobile OS currently only accounts for somewhere between 3 – 5 per cent of the smartphone market and will continue to cripple Nokia’s smartphones like the Nokia Lumia 925, Lumia 920 and Lumia 820 unless a change is made.

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Via: AndroidAuthority


July 2, 2013, 4:21 pm

The Nokia 1020 (41 MP sensor) with all the Nokia extras (such as Mix Radio and Drive) running Android would be my dream phone come true...although I think they should have continued to develop and release Meego phones alongside alternative OS's


July 2, 2013, 4:37 pm

Nokia would become just another android sheep fighting for the fragmentated crumbs of the Android Os so no thanks, dare to be different I say.


July 3, 2013, 8:47 am

I've had an Iphone, Android phone and now a Nokia Lumia 920. I had an Android phone when they first came out and everyone was saying they could not compete with the iphone because of their lack of apps. They have been proved wrong. Android worked because it was a bit more open than the iphone and a lot cheaper. Windows phone is getting the same criticism, not having the same apps that are available on the other two operating systems. Most now are and in addition they have the Nokia HERE apps that are amazing. Windows os is also so much better that android and is much more open than the iphone. Microsoft leapfrogged over both operating systems but because it is windows gets loads of stick from apple and google fans.


July 3, 2013, 8:48 pm

Dont read this crap, its recycling of nonsense.

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