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Nokia's N9 Not Coming To The UK

David Gilbert by

Nokia N9 Meego

Nokia is one strange organisation. Having garnered much praise for the look and feel of the MeeGo-powered N9 – it has decided not to launch it in most major European markets.

So if you live in the UK, France, Spain, Italy or Germany you’re unlikely to get your hands on the rather splendid-looking N9. Nokia has announced a list of 23 countries which the N9 will be launched in, and has decided to omit a market of somewhere in the region of 315 million people. The US has also been omitted but considering Nokia’s historical lack of market penetration in the States, this is hardly a surprise.

The N9 has a lot of promise, but considering it is set to be Nokia’s only MeeGo handset, it’s hardly surprising the Finnish outfit is putting little effort into launching it on a large scale. Reports following its launch last week suggested that Nokia would not be making many of these handsets and that you would have to purchase one direct from Nokia if you wanted to buy one at all.

Nokia N9 Meego

The reason behind Nokia’s decision may be explained by the fact that all the major countries not getting the N9 will be precisely the same countries getting the first Nokia Windows Phone when it launches later this year. Whether Nokia felt that releasing both phones, which will look very similar, would confuse customers is unclear, but it’s a pity the N9 isn’t getting a much wider global launch.

The list of 23 launch countries for the N9 in full, if you’re interested, is: Australia, Austria, Bulgaria, China, Croatia, Finland, Greece, Hong Kong, Hungary, Malaysia, New Zealand, Portugal, Poland, Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovenia, Sweden, Switzerland, UAE, and Vietnam.

Source: Nokia via Unwired View

Go to comments

ElectricSheep

June 30, 2011, 9:34 pm

ELOP - you B*****D.

Mine will have to be an import from Switzerland then. This company is really losing the plot.

HairyShoe

June 30, 2011, 9:55 pm

They'll be flying of the shelves in Greece

Jesper

June 30, 2011, 11:00 pm

This makes no sense. In any way of the word.

Without having any insights at all, I would guess launching a phone in New Zealand and in UK would cost roughly the same amount of money for Nokia.

The only difference is that NZ has four million potential customers whereas UK has 15 times more then that.

So in what kind of wacky business strategy would you launch a handset in NZ and pass UK?

If I was a Nokia stock holder I would get out now, since something at Nokia is fundamentally wrong. It almost seems like Elop is at war with his own employees.

Everlast

July 1, 2011, 2:21 am

I think Elop's still working for M$.

Or his real name is Steven Flop.

Ed

July 1, 2011, 1:50 pm

I would've thought the most obvious reason it isn't releasing them here is because none of the telcos would take it, and having just closed its Nokia stores there's a fairly difficult route to market.

Luan Bach

July 1, 2011, 7:32 pm

Yup, they've closed the UK online store too. Hopefully I can buy one through the Nokia developer program. Otherwise I may have to "work" on the prototype for a bit longer. ;-)

JaiSan

July 2, 2011, 1:27 am

People should not be so naive to assume Nokia have "Got it wrong" in their marketing department, they have everything in control and knows exactly what they are doing with this surplus/superfluous model.
They do not wish to anger their main "Bread & Butter" consumers so they're getting rid of these N9s by selling to Countries where there will have little impact when things start to go "wrong". They should have called it "White Elephant" rather than N9............
If you purchase these phones, you may be sorry when you require/need support and there aren't any to be offered.

ElectricSheep

July 2, 2011, 2:24 am

@ED - "none of the Telco's would take it" - absolute rubbish! Telcos would have happily sold this phone, (all things being equal) and I think you know it.

If the telco's wouldn't take it, it's because they were not offered it. Why would all those other (much smaller market's) take this phone? This wasn't offered as Elop didn't want any traction for the OS in mainstream markets.

The UK stores closing have little to do with this decision - Nokia stores could only sell upgrades to Vodafone customers anyway, and were mostly used as a walk in support centre, adding brand awareness and value.

I say that this handset / OS combo would have sold enough units to make it a worthwhile business venture. The major reason it wont sell here is because it'll devalue the W7 Phone brand. IMO :)

lensmann

July 2, 2011, 2:34 pm

I don't think this is a commercial decision - Nokia has spent money on MeeGo, and it's in their interest to try and recoup some of it. Isn't it likelier to be a term of their agreement with Microsoft? The agreement wouldn't have a blatant non-compete clause, of course, but it could well have requirements on the proportion of its marketing, support and development resources Nokia will spend on WinPo 7 - and this could well have had the effect of making a wider release unviable.

It's a pity, though - the initial videos of MeeGo look very promising, and more to my taste than Android or iOS. It might even have tempted me back to the world of smartphones. It would be nice if some of the Asian manufacturers decided to work with Intel to pick the project up.

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