Nokia has issued a media invite for an event on July 11th with all signs pointing to the launch of its long-awaited 41-megapixel camera phone, codenamed EOS.
The invite bears the heading 'Zoom. Reinvented' strongly suggesting that the first Windows Phone handset to rock the PureView camera tech is ready to step onto the catwalk.
The handset has been leaked numerous times in recent weeks suggesting that an official launch is imminent and it now looks like Nokia will pull the trigger on the device in exactly four weeks at the event in New York City.
Beyond the protruding camera module, leaked snaps have suggested that the handset will boast a similar design to that of well-received handsets like the Lumia 925.
Rumours have also suggested it'll have a 1290 x 768p resolution OLED screen alongside 32GB of storage to hold all of those high resolution snaps. It has also been suggested that the device will capture images at separate resolutions in order to facilitate easier social sharing.
Many Nokia fans have been waiting for the company to launch a high-spec camera phone running the Windows Phone OS since the PureView 808 device appeared over a year ago.
That handset arrived touting the ancient Symbian operating system, but impressed most observers with its giant sensor and excellent image quality.
When the device does arrive it'll be in direct competition with the newly-announced Samsung Galaxy S4 Zoom, which brings a 10x optical zoom into play.