Not so big in Japan.
I doubt anyone outside of Japan will be particularly surprised to hear Nokia is pulling out of the market as it feels its investments there are uneconomical. Heck, I doubt anyone in Japan will notice either as Nokia only holds (held?) a one per cent market share there.
Nokia Executive Vice President Timo Ihamuotila commented: “In the current global economic climate, we have concluded that the continuation of our investment in Japan-specific localized products is no longer sustainable.”
However, Nokia will still keep a Japanese contingent in operation, working in R&D and sourcing for the global market. Certainly, on a worldwide scale Nokia isn’t exactly under-performing.
Globally, Nokia has an impressive 39 per cent share of the market, no doubt thanks to the continued slew of capable handsets the company makes.E71 anyone? Giving up on its tiny hold on Japan, then, will hardly be a difficult sacrifice for the company, especially with the saving it will doubtless reap as a result.