Nokia has reaffirmed that it knows it needs to produce cheaper Windows Phone mobiles in order to compete with budget Android phones. When the Nokia Lumia 610 costs around £160 on a pre-pay deal, it seems clear that Nokia wants to break the £100 barrier.
During an investor conference call, Nokia CEO Stephen Elop re-stated the company's need to produce lower-cost Windows-powered smartphones. He said "We need to compete with Android aggressively… The low-end price point war is an important part of that."
To date, its most affordable Windows phone is the Nokia Lumia 610, which sacrifices RAM and CPU power to keep costs down. Elop said that the company has firm plans to drop the price of entry even further, and says they have already pinpointed "ways to go even further than we anticipated."
Short of employing child workers in sweatshops, we can't imagine what these might be. The Nokia Lumia 610 already uses a lower-tech screen, lesser internal memory and weaker cameras than its Lumia series relatives, as well as a less luxurious-feeling plastic body.
Microsoft is to hold a Windows Phone summit next week, which may shed some light onto the ways phone-makers will be able to shed some pounds off those phone prices in the future.
via The Verge