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Nokia N1 sells out in 4 minutes, 500k customers left wanting

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Nokia N1 vs Nexus 9

The Nokia N1 seemingly came out of nowhere, marking itself as the Finnish firm’s virginal take on tablets, and its first product since the Microsoft branding split.

Fortunately for Nokia, demand seems high, as its tablet went on sale in China yesterday and sold out within just four minutes.

The initial batch was 20,000 units strong, but that paled in comparison to reported queues of 566,438 buyers, as noted by NPU.

This means upwards of half a million potential customers were left wanting as a result of Nokia’s stock shortage.

Luckily, Nokia has plans to offer a second round of N1 slates on January 15, with sales kicking off at 12 noon, local time.

It’s not yet clear what Nokia’s plans are in terms of a European rollout, but we’ll let you know as soon as we find out.

Related: CES 2015: What's happened at the Las Vegas tech expo so far?

So what do you actually get with the Nokia N1? Actually quite a lot. The formidable slate proffers a 7.9-inch display with a 1536 x 2048 resolution – that’s a pixel desntiy of 324 ppi.

Inside lies a 64-bit quad-core Intel Atom Z3580 chip paired with 2GB of RAM, as well as a beefy 5,300mAh li-ion battery.

Snapping seems on point too, with an 8-megapixel rear-facing camera and a 5-megapixel front-facing camera making appearances.

All this is powered by Google’s latest Android 5.0 Lollipop operating system, giving you access to all the goodies on offer from the Google Play Store – a stark contrast from previous Windows-powered Nokia handsets.

The real kicker is that this impressive tablet costs a paltry $257 – that equates to just under £170 in pounds sterling. Not bad at all.

David van der Zande

January 9, 2015, 10:07 am

Insane. I tried to buy one on Taobao but it's just impossible.

MattMe

January 9, 2015, 11:19 am

Shame it doesn't have Windows on it. It'd be a free licence being as the screen is under 8 inches, and would make it a much more useful device...

Trevor Totten

January 9, 2015, 11:31 am

Given the demand, I reckon there's a good chance of it hitting Europe. Especially given the price of the new Nexus tablets, which are moving into premium pricing territory.

Mark Colit

January 9, 2015, 1:06 pm

Who on earth wants Windows on an 8 inch tablet? Bill Gates' cousin?

stavrs

January 9, 2015, 2:02 pm

I would... My 5.2" smartphone is good for everything droid, but in a professional setting, a Windows tablet makes much more sense.

Fweds

January 9, 2015, 2:06 pm

Yes Bill Gates' cousin and any non Apple fanboy

Alex Walsh

January 9, 2015, 2:09 pm

I would, if it had a keyboard dock, like the Chi 90 or the new Toshiba. Both are 8.x(9?) inch but for the portability and productivity I've missed since my last netbook died, they'd be great. Currently take a Transformer TF300T with me but that's getting a bit long in the tooth now.

mothergoose85

January 9, 2015, 2:26 pm

I reckon that depends on what platform your organisation uses.

For instance, the last 3 places I have worked at now all use Google for their email/calendar/office suite/cloud storage. As such, my Nexus 9 is more than capable, and is actually preferable to a windows tablet as I have native apps to use (and can easily do other stuff in browser).

For more demanding use they have given me a Macbook Air but you could replace that with any laptop of your choice, right? I've gotten so used to OSX now that I actually find Windows 8 to so unintuitive it's beyond belief.

If you really want the best of both worlds (which seems to be what we're saying here) then it does seem like a Surface 3 tablet would be a great choice, but not really due to the version of the OS on it, just the fact that it is a fully formed PC in tablet form.

Peter

January 9, 2015, 6:41 pm

The good news is that NOKIA finally came back to it's senses and started building hardware with Android :)
Now bring out some premium phones :D

Blake Gripling

January 10, 2015, 2:22 am

Though I'm afraid it was long overdue for them, long after the likes of Samsung stole the thunder off.

Jmac

January 11, 2015, 6:43 am

Good to see Nokia making waves again. Shame they utterly failed to meet demand - releasing 20,000 units and leaving 500,000+ people empty-handed looks like either a huge missed opportunity or a badly botched marketing ploy.

AbbyZFresh

January 11, 2015, 5:34 pm

Maybe they're taking the Xiaomi strategy of restricting production to create more anticipation. Foxconn could've easily created more than 20,000 units of Nokia N1 tablets.

Sean Cameron

January 11, 2015, 5:50 pm

Nokia are not building hardware. They give Foxconn the right to the name and simply design the hardware. What calls itself Nokia now is merely a shell; the engineers, designers and programmers that made the brand reside within the halls of Microsoft now.

Jmac

January 12, 2015, 7:04 am

Hence my comment that it could be a botched marketing ploy - selling out of your first allocation is great, but when that allocation is so woefully undersupplied it just looks, at best, incompetent and, at worst, like a very transparent and cynical attempt to generate headlines.

jdpatl

January 13, 2015, 2:32 am

Not all of the engineers, designers, and programmers moved to Microsoft. The Technology division of the Nokia-that-is still has designers and engineers, and there are programmers still left in the other divisions of Nokia.

I would suggest that they 20k units released were to help judge demand as much as anything. It seems like it will be much less risky to increase supply after the results they have seen.

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