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Nokia Lumia Handsets "Not Good Enough"


Nokia Lumia 800 - Not Selling Well
Nokia Lumia 800

Nokia's big drive to reinvent itself as a Windows Phone only smartphone maker has come up short according to four major European telecoms operators speaking to Reuters.

The report has come back that Nokia Lumia handsets, such as the Nokia Lumia 800, Lumia 710 and Lumia 900, aren't selling and simply aren't good enough to overhaul the Android and iPhone dominance. "No one comes into the store and asks for a Windows phone," said an executive in charge of mobile devices at a European operator, which has sold the Lumia 800 and 710 since December. This is despite operators being very keen to "reduce the dominance of Apple".

However, while Nokia may be bearing the brunt of this, the blame seems largely to be pointed at Microsoft. Indeed one executive said that "If the Lumia with the same hardware came with Android in it and not Windows, it would be much easier to sell."

Nokia Lumia 800

"Nokia have given themselves a double challenge: to restore their credibility in terms of making hardware smartphones and succeed with the Microsoft Windows operating system, which lags in the market," he further said.

"Ultimately, Nokia and Windows are challengers and they either need to come to market with a really disruptive, innovative product or a huge marketing budget to create client demand. So far they have done neither," added another operator executive.

While part of the problem is that neither Windows Phone nor Nokia's hardware quite competes with iOS and Android devices, such as the iPhone 4S of Samsung Galaxy S2, the issue is also to do with tempting people away from the ecosystems. Consumers have invested cold hard cash in Apps and Games and currently there's no way to transfer these purchasers to another platform – a growing grievance of ours. That and Windows Phone still trails both iOS and Android when it comes to the breadth and depth of apps on offer.

Such is the situation that telecoms consultant John Strand reckons that "even if the operators start to give away the Nokias for free, it will not make Nokia a success."

We tend to agree. Nice as the Lumia's are in terms of physical design, they simply don't pack in any compelling hardware. Likewise the software is merely a competent alternative rather than one that does anything better than the rest. It all further adds to our scepticism regarding Nokia's decision to take this route. Then again, if the company can get a Lumia device packing the stunning 41MP camera of the Nokia 808 PureView to market quickly, we could well see its fortunes take a turn for the better.

Disagree with us and the operator execs? Let us know your thoughts in the comments.




April 17, 2012, 8:26 pm

It's rich hearing the network operators criticise Nokia/Microsoft for failing to give them a viable alternative to Apple or Android. They've put themselves in that position by offering poor value-added services and screwing as much money out of their customers for as little as possible. For what it's worth I think WinPhone7 is the nicest-designed phone OS on the market, but I'm happy with the relative openness of my Android/Sony Experia ... Don't think anybody yet knows whether there's room for more than two ecosystems but if Microsoft is going to have a chance it needs to do something radically different from Apple in the way its ecosystem works ... at the moment it just looks like "I want some of that" as they eye the revenue model ...


April 17, 2012, 11:18 pm

I got a Nokia 800 on O2 through work. I got rid of my iPhone 4s because it is such a beautifully crafted piece of hardware. But what is making me miss my iPhone is purely the ability to get an app that does what I want. I cant even get a BBC news app for the Nokia as the BBC currently doesn't support windows. You wouldn't have heard that 5 years ago would you!.

Its really clear that IOS and the appstore has benefotted from being such a controlled ecosystem, whereas the Google appstore has benefited from being such an open and friendly developer arena. Microsoft absolutely needs to spend some serious money getting apps developed to the point that they need to be spending money to get good apps distributed without worrying about profit margins. The same needs to be done with regard to licensing costs of the software.

If they really push some creativity and relax some costs the loss this year would be swallowed by a hugely adopted OS over the next couple of years and a stream of revenue.

I really enjoy the Nokia Lumia 800, its such a nice change, but the ecosystem is what's letting it down.


April 17, 2012, 11:30 pm

Yes, there are some apps missing but how many of them are anything more than trivial nonsense that don't get used much beyond the initial novelty value? The fact is, it may not suit the phone makers and the sellers, and even Trusted Reviews, but in the same way as computers are generally used for not much beyond everyday tasks, most people do very little on their phones other than phoning, texting, taking snaps and basic internet requirements. I've used them all and every OS is impressive, but now that I'm over the hype, Windows Mango does what I want it to do, and in a much easier, nicer way than iOS or Android.


April 18, 2012, 2:36 am

With respect, may you have limited expectations from your smartphone, or maybe have revised your expectations down to suit the system you've bought into? My experience with a Lumia 800 could only be best described as a very lacklustre, frustrating and a barely adequate end user experience when compared with the ease of use & advanced app support of Android 4 and iOS5.

On a personal level I always found the tile like GUI of WP7.5, a bit childish, a waste of space & not to mention aesthetically revolting...and that huge long list of apps isn't very practical and there's small font type all over the place. But that's all opinion.

Maybe with the release of WP8 or WP RT or whatever MS wants to call it next, they will begin to gain some social traction with the brand. They do need to improve their hardware specs and software interface, battery life and app store content. I still find this whole MS/Nokia relationship rather confusing, and I think that shows in their products. Why they didn't engineer a WP product to launch with PureView tech baked in, is beyond me. At least this could have been an individual selling point.

Having used all the main OS's on a day to day basis, and as it stands today, I think those headline remarks are spot on, WP is just not good enough to compete yet. They can only get better though, goodness knows they have enough money to make it happen.

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