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Lumia 800 Poor Initial Sales Figures

David Gilbert


Lumia 800 Poor Initial Sales Figures

Despite a huge marketing campaign from Nokia and Microsoft (rumoured to be $100million), initial sales figures for the Nokia Lumia 800 show it has failed to make any serious impact on the smartphone market.

The Lumia 800 is the culmination of a year-long collaboration between Microsoft and Nokia which was announced with great fanfare (and that scream from Kevin Shields) at Nokia World in London.

However the first indication of how the phone has fared in the competitive smartphone market have been released by mobile comparison site Mobiles Please. The results show that the Lumia 800 has only garnered 0.17 per cent of the market since it launched.

The statistics, which show the Samsung Galaxy S II as the best selling phone, are based on a sample of 5, 377 UK mobile phones sold online across major UK retailers and networks in November.

While the figures may be worrying for Nokia, it should be remembered that the phone only went on sale in the UK mid-way through November. Mobile Please go on to say that the Lumia 800 has doubled its market share in December, but still stands at less than one per cent.

With Nokia set to unveil the next WP7 handset at CES in January, possibly the Lumia 900, it will be hoping that by the end of 2012, its market share will have grown significantly from its current position.

Source: Mobiles Please


December 23, 2011, 4:44 pm

This is how it always begins...'Poor sales figures'...'lower than expected revenues'...'shareholder profits warnings'....'CEO resigns'...'Company X buys Company Y'...followed by the inevitable collapse of capitalism and the rise of the swap fish. The... bits are where someone in a suit appears in the media to say things are going swimmingly & they have a cunning plan. We've seen it all before. And all because someone in Nokia's HR called Stephen Elop. Or am I reading too much into this announcement?


December 23, 2011, 10:26 pm

Oh good grief! If this was ANY other industry, they would be cheering for such an impressive start. When you go into the phone shops, the amount of push the Lumia gets is pitiful compared to the iPhone and Android masses and the shop staff still haven't got a clue whether it's any good or anything about WP7 at all. I just got a WP7 phone and am so far hugely impressed with it - it just works and while on paper the amount of apps is less than the others, there's still 1000s to choose from and I haven't even scratched the surface yet but have got everything I need or want. (Until my next phone bill anyway!) Having a big advertising push is only one step, education of shop staff is probably of more benefit.


December 23, 2011, 11:57 pm

I'm sure there is a market for Windows phone, but with control and expandability like a PC. Essentially an Android, but called Windows. Expandable storage and removeable battery are necessary to differentiate from iPhone, as is unlocked developer, and freeware friendly software.


December 24, 2011, 4:58 am

That should read 'swamp fish' not swap fish - that'd be ridiculous.


December 24, 2011, 11:15 am

I think Nokia may have shot itself in the foot with this one. A few weeks ago, fed up with the iphone (stupid restrictions e.g. bluetooth data) and android (rubbish memory management, no upgrades for my htc), I was looking to jump aboard the windows ship with the Nokia 800 as I do like the look. I could not find the Lumia 800 sim-free - not available till next year. Why not Nokia? Is this arrogance or an omission? In the meantime, I heard they're going to release the Lumia 900 so I might as well wait.


December 24, 2011, 2:19 pm

The &#8220Monster beats&#8221 are selling very well this year. Lady Gaga loves it.


December 27, 2011, 4:04 pm

It looks that Mr Elop has totally misjudged this alliance by giving exclusivity to WP7 and not just simply improving on the hardware base already available to him. The N9 and developments in Symbian (Belle etc) could've been enough to turn around fortunes at Nokia as popularity of the fresher designs hit the market. Nokia were failing due to the size of the company as a whole and the size of it's portfolio in the mobile market and slow development in Symbian, namely S60. To go down the WP7 route was a big gamble but shouldn't of been made at Symbians expense. In the UK, S^3 phones are outselling WP7 by a fair margin as with many other phone OS. People just don't want WP7 'cause of it's quirky looking OS homescreen and the restrictions placed on it's OS. I've not used it, but no doubt reckon it maybe a slick and intuitive OS. But the look of the homescreen just says 'NO' to me. And that is what I think will always put people off. It's just not the norm people want.

Tim Sutton

December 28, 2011, 8:04 pm

In my experience people (including me) take about 3 seconds of having a WP7 phone in their hand before they're going "Hang on. This is brilliant." My only caveat is the lack of expandable storage, literally everything else is fantastic. My next phone will be a WP7 handset, I just don't know which one yet. The first one that has a SD card slot probably.


December 29, 2011, 3:17 am

@Tim Sutton: I'd grab hold of either the HTC HD7 or Trophy, both have hidden Micro SD card slots.


March 28, 2012, 11:45 am

It's too early to rate WP7 sales >angry birds rio

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