Seriously considering a major expansion to its business model...
There are many things we tend to see coming. Then there’s this…
Nokia is considering entering the laptop business. I’ll say that once more: ”Nokia is considering entering the laptop business”. This surprising news was communicated by Nokia CEO Olli-Pekka Kallasvuo late yesterday when speaking to Finnish national broadcaster YLE.
“We are looking very actively also at this opportunity (a laptop offering),” Kallasvuo (pictured) confirmed. “We don’t have to look even for five years from now to see that what we know as a mobile phone and what we know as a PC are in many ways converging. Today we have hundreds of millions of people who are having their first Internet experience on the phone. This is a good indication.”
To an extent Kallasvuo has a point. With the likes of Acer recently launching its first branded smartphones via its purchase of E-TEN back in 2008 and Michael Dell continually discussing the idea of a Dell smartphone there is an increasing cross over between the two segments. Of course HTC was technically the first company to make the move with its Shift UMPC but it wasn’t a great success.
Furthermore, I’d suggest Acer and Dell have more to gain from moving into this growing and more lucrative smartphone market (thanks to its considerably faster turnover of devices) than Nokia does getting involved in the low margin, mass box shifting of the laptop industry.
One exception could be the netbook market where the likes of Motorola, Nokia, HTC and (inevitably) Apple can already join Samsung and get involved with subsidising HSDPA embedded models to telcos where they already have established relationships.
Laptops in general however – I’m not sure it’s wise…