On the face of it, the fact Nokia is now the biggest selling manufacturer of Windows Phone 7 smartphone despite not never having sold a single phone before October is a remarkable achievement.
But when you consider the numbers involved, the achievement loses some of its gloss. In total just 2.7 million Windows Phone 7 smartphones shipped in the final three months of 2011 and of these around one third, or 900,000 smartphones, were made by Nokia.
While the claim of being the world’s biggest Windows Phone manufacturer might sound prestigious, in the grand scheme of smartphone sales, it is a mere drop in the ocean. When you consider that Apple alone sold over 37 million iPhones in the same quarter, you begin to get some perspective on just how much work Nokia and Microsoft have to do to make a serious impact on the smartphone world.
The official sales volumes for Windows Phone devices have never been released by Microsoft and these figures (which are, at best, good estimates) have been released by Strategy Analytics.
Strategy Analytics has not broken down the figures further than Nokia and The Rest – which will include HTC, the previous leader of the WP7 pack, LG and Samsung. The figures will include sales of the Nokia Lumia 800, which was on sale in Europe and other territories but not the US during the quarter, but not the Lumia 710 or Lumia 900 which hadn’t gone on sale anywhere at that point.
Source: Strategy Analytics