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Nokia Abandons Ovi Brand

David Gilbert


Logo - Nokia Ovi

Since we heard that Nokia was jumping into bed with Microsoft and Windows Phone, we knew there was always going to be change. Last month we heard of the loss of 4 000 jobs and now the Finnish company is planning on dumping the Ovi branding.

In a statement on its blog, Nokia said it was getting rid of the Ovi branding in a bid to “leverage the high-value of the Nokia master brand to better support future plans to deliver disruptive and compelling mobile experiences globally.” Nokia launched the Ovi store in 2007 in what most people saw as a reactionary response to Apple’s App Store following the launch of the iPhone. However currently there are around five million products downloaded per day from the Ovi store. The only change in the service would be in the name and branding, all other features would remain intact.

Nokia Ovi Store

With the move to the Windows Phone operating system in the next six months or so, keeping the standalone Ovi store was never going to be a viable proposition. While Symbian is an OS which is all but dead, there is a huge user base of Symbian devices out there and as a result Nokia said it will continue to support the platform. The roll out of the new branding will begin in July with phones featuring the new branding shipping later in the year. The update is expected to be complete by the end of 2012.

It would seem to make sense if at all possible to have one app store to serve both the new Windows Phone handsets and the Symbian handsets if possible and this could be the first step in that direction.

Source: Nokia


May 16, 2011, 9:16 pm

I would like to say this is sad news but I have 2 ovi accounts and everytime I try to log in to either one of them (from ovi.com) all I get is nokia's own 'Page cannot be found' webpage
all I can say it's a good job I didn't use them for anything important.

interestingly I can use the log ons to get into ovi store and music, but trying to log into ovi mail, maps, share, ect. are all impossible.
even sending a password reset email, I get the email I get asked for a new password click 'continue' and bam 'Page cannot be found'

good riddance ovi!!


May 17, 2011, 11:05 am

Ovi brand a bit too Finnish for Microsoft?

Why don't they just move the entire company to Redmond? Or better yet just shut the company down and let Microsoft keep the name. That is all they really want anyway.

This whole story is just getting a bit sad. I mean, Nokia may have been behind in the Smartphone game, but for the remaining 70% of the market, it was still the go to brand.


May 17, 2011, 6:10 pm

Shame, but I found the Ovi store didn't work that well (particularly if you didn't have the latest Symbian phones), with limited support for the N900.

John Shewsbury

May 18, 2011, 7:57 am

Nokia will use Windows Phone 7 (WP7) for the future smartphones OS and that WP7 apparently have their own "Market Place" to get apps/games and whatever. I don't mind about the idea Nokia trying Microsoft OS into their product, it's an evolution, but I'm kind of sad that Symbian OS, be it the S60th or the ^1/^2/^3 version will be dead soon in the future?

I've been using Nokia phones for many years now and I think Symbian OS is good for Nokia mobile phones but surely it needs some evolution and improvement to remain relevant to the current scenario - especially in the touch screen segment where Apple and Androids seems to be the big 2 giants now.

Just like Microsoft Windows Vista that get hammered a lot and not to forget the old Windows XP which still continue to exist strongly nowadays - eventually there are still many people who still use it nowadays...

I think there is still market for Symbian OS out there, but they need to put in more effort to always improve it further and quicker, maybe they need to get some 3rd part help and perspective on it..

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