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Nokia Admits Lumia 610 Still Not Cheap Enough

Andrew Williams by

Niklas Savander
Niklas Savander

At Mobile World Congress, the Nokia Lumia 610 was shown-off as the new entry-level Windows Phone 7 option from Nokia. However, the phone-maker has now admitted that it needs to produce an even cheaper phone to challenge Android.

Over the past few years Nokia has given us plenty of reason to doubt many of its decisions. A string of bad ones led to the company falling from the top of the smartphone game to the lowly position of "has-been". But it's talking sense this time. In a meeting with Pocket-lint, Nokia executive VP Niklas Savander admitted that Nokia needs to do more in order to make its Windows Phone 7 devices compete with budget Android phones.

Nokia Lumia 610

"We are competing with Android. Android is in many markets at the 100 Euro price already, so that would suggest that if we are at 189 Euro with the Lumia 610 we still have work to do when it comes to creating a lower end first time user smartphone," said Savander. "We have a lot riding on the fact that we need to get a lower price point," he added.

In what amounts to speaking out against his company's newest product, Savander's words seem pretty bold. Adding to the problem, the Nokia Lumia 610 had to make several technical sacrifices in order to get down to the not-all-that-lowly price of 189 Euro. It has just 256MB of RAM and an 800MHz processor, where first-wave Windows Phone 7 phones used double the RAM and 1GHz processors. Savander claims you have to push the phone hard to see these limitations take a toll on the phone, though.

Niklas Savander

Nokia VP Niklas Savander (image credit: Nokia Conversations)

Aside from these aspirational comments, Savander didn't delve into exactly how a 100 Euro Windows Phone 7 handset might work. 2GB internal memory, a 600MHz processor and 256MB of RAM doesn't sound like a recipe for fun, especially not in device with non-expandable storage. However, would a decent sub-£100 Windows phone make you think twice about buying Android? Let us know in the comments.

via Pocket-lint

Go to comments


March 5, 2012, 7:06 pm

You can get the Lumia 710 for £150 on PAYG at the moment - you would have thought retailers could get the 610 pretty close to £100?


March 5, 2012, 7:11 pm

Fingers crossed, within a few months we will. However, there are also the £50-80ish Android deals to consider - things like the Orange San Francisco and Huawei Blaze (and Samsung's offerings) mean Nokia really needs to get to around the £80 mark.

Adam Foreman

March 5, 2012, 7:14 pm

But would you still want to buy a Nokia? You have to look at it's business, it's stance on it's business model. The fact they fact fought internally hand over fist in favour of Windows Mobile only to show off their latest phone at MWC with a 41MegaPixel camera with Symbian on it?! Isn't that showing indecisiveness? And for investors and consumers alike, it sends out the wrong message. For mew that means stay clear until THEY make up their minds.


March 5, 2012, 8:07 pm

I would guess that the PureView was in development before Nokia made the decision to move to Windows Phone. That would mean that all of the software side development would have been done in the technology that they had at the time, which was Symbian.
Once they had a working, demonstrable system then it was more important to publicise it rather than delay everything for 6+ months while they port the software to work on WP7.

The above is all speculation, but makes sense to me.


March 5, 2012, 8:13 pm

Nokia have always seemed to me to be a company that takes pride in the robustness and finish of the phones that they release.
To get down to the price points reached by ZTE and Huawei they would have to compromise their standards, and potentially harm the Nokia brand as a whole.

HTC have improved their standards since they started making smart phones back in the Windows Mobile days. They've grown the brand image and are now seen as a premium phone maker.
Nokia's image has taken a kicking over the last couple of years, and if they start compromising on quality now it may be too much for the public to forgive them.

Luan Bach

March 5, 2012, 10:16 pm

That's how Nokia screwed up with Symbian in the first place! The drive to the bottom don't help OS development, the thousands of man hours lost trying to shave 1MB of the RAM usage just so Nokia can save 2p on their BOM. The low spec hardware which gave the platform a bad name for slowness. Then Apple came along and cornered the market.


March 5, 2012, 11:57 pm

I agree with some of the earlier comments posted here. How does shaving 256mb of RAM make any sense at all? I would guess that it saves Nokia a Euro, tops, and is more likely to effect performance on a WP7 phone than a 200mhz cut in CPU speed.

Camera module, screen and internal memory for storage is surely where it's makes most sense to cut costs, all of which this phone shares with it's more expensive 710 sibling.


March 6, 2012, 1:42 am

Nokia's days are numbered. They've had more than enough opportunities to react to the smartphone market. They should have either stuck with Meego or alternatively, ditched Meego and boarded the Android train. It was nice knowing you Nokia especially the N95 which really showed so much promise but you failed to capitalise on it with subsequent efforts.

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