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Nintendo Wii U price ‘expensive’ says Ubisoft CEO

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Nintendo Wii U
Nintendo Wii U

Ahead of the upcoming Nintendo Wii U release date, Ubisoft CEO Yves Guillemot has suggested the innovative console is too expensive and that Nintendo needs to ‘drop their price’.

With the Xbox 360 and PS3 rival scheduled to go on sale in the US this Sunday, November 18, ahead of a November 30 Nintendo Wii U UK release date, Guillemot has stated that he would ‘prefer lower pricing’ than the £260 price tag handed to the Nintendo Wii U Basic model and the £310 Premium console bundle.

Speaking with GamesIndustry, Guillemot is reported to have stated “I always prefer lower pricing, so I can’t say I’m happy.” He added: "I'm never happy when the machines are expensive. What we have to do there is remember that compared to an iPad, it's cheap. With what it brings [to the gaming table] it's cheap. But I hope they'll be able to drop their price in time."

Nintendo Wii U Features
The first entrant to a new breed of next-generation games consoles, the Nintendo Wii U is looking to revolutionise the gaming market with the Wii U GamePad, a tablet-esque controller that features an integrated touchscreen display. Although bringing Nintendo in line with the PS3 and Xbox 360, it is expected that the Wii U could soon face stiff competition from the heavily rumoured Sony PS4 and Xbox 720.

Offering second screen gaming options and the ability to continue playing even after the connected TV has been turned off or switched to another channel, the Nintendo Wii U’s oversized controller is the key selling point for a console that is otherwise a somewhat minor step forward for current generation machines.

Hosting a 6.2-inch, 16:9 aspect ratio LCD touch screen, the Nintendo Wii U GamePad is said to feature a 3 to 5 hour battery life with the Premium model coming boxed with a charging stand.

With the Nintendo Wii U Basic model to launch with a white finish and 8GB of internal flash memory, the more expensive Premium Nintendo Wii U is set to line up with a black outer shell and 32GB of inbuilt storage. Whilst both consoles will be boxed with a Nintendo Wii U GamePad, a GamePad stylus and the usual Ac adapter and HDMI cable collection, those splashing out on the Premium model will also be treated to a GamePad charging stand, GamePad playing stand, Wii U stand and a copy of the NintendoLand game.

Nintendo Wii U Release Date and Price
Despite Nintendo selling the Wii U console at a loss, the premium £260 and £310 price tags for the Basic and Premium consoles respectively have caused some debate within the gaming community since being confirmed earlier this year.

Another move by Nintendo that has surprised many is the company’s decision to favour western markets over its native Japan at launch. Hitting the US first later this week, the November 30 Nintendo Wii U UK release date will be followed on December 8 by the console’s eventual Japanese launch.

Are you excited by the upcoming Nintendo Wii U or do you, like Yves Guillemot feel that the console is too expensive? Share your thoughts on the matter with us via the Trusted Reviews Twitter and Facebook feeds or through the comments boxes below.

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