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Nintendo Wii U price cut called for by UK retailers

Sam Loveridge by

Nintendo Wii U
Nintendo Wii U

Independent UK retailers have called for a Nintendo Wii U price cut in an attempt to help drive sales for the PS3 and Xbox 360 rival.

Nintendo Wii U sales have struggled since the console’s launch in November last year, with rumoured sales for January in the US said to be fewer than 100,000 units. A slow start for the latest Nintendo console caused the Japanese company to slash sales predictions by 27 per cent.

However, independent retailers are suggesting that Nintendo can turn around the Nintendo Wii sales slump by cutting the price of the console.

“A price drop on the console or extremely competitive bundle options to encourage consumer take-up would be ideal,” said Simon Peck, Commercial Director at Grainger Gamers.

The average price for the Nintendo Wii U will set you back around £250 and Nintendo Wii U cost between £35 - £40.

“Both the machine and software prices are too high to compete. The price point needs looking at but this alone will not fix the issue,” said Founder of Xbite Nick Whitehead.

Meanwhile, mainstream retailers are questioning Nintendo’s marketing campaign, suggesting the Nintendo Wii U is still largely unknown to a good portion of potential consumers.

“Wii U has not caught the public’s imagination yet,” said Jonathan Hayes, Games Buying Manager at Tesco. “[We need] a big marketing push to clearly communicate what Wii U is all about.”

If you compare the sales figures for the Nintendo Wii U to those achieved by the original Nintendo Wii at the same point post-launch, the latest console suffers from 38 per cent lower sales after three months.

“A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond,” advised Sainsbury’s Game Buying Manager Gurdeep Hunjan.

Another blow for Nintendo came after it lost exclusive rights to Rayman Legends and Ninja Gaiden 3, with Activision boss Bobby Kotick saying the publisher is “disappointed” by the Nintendo Wii U’s poor launch performance.

Unfortunately, Nintendo sales look set to continue in a similar vein, after Nintendo boss Satoru Iwata revealed there would be no price cut for the console in the foreseeable future.

“With Wii U, we have taken a rather resolute stance in pricing it below its manufacturing costs, so we are not planning to perform a markdown,” he said.

Do you think the Nintendo Wii U console is overpriced? Are you disappointed by the lack of games available for the console? Give us your thoughts on the matter via the Trusted Reviews Twitter and Facebook feeds or the comment boxes below.

Via: MCV

Go to comments


February 15, 2013, 5:52 pm

You know any kids who asked for one for Christmas? Me neither.

No buzz, no sales, nobody understands why they'd want to buy one - a 2007 era console that looks dead in the water.


February 16, 2013, 2:15 pm

I don't want one. This is what happens when a company goes after the fickle masses. Go for hardcore gamers and you'll have a loyal market, which is what Xbox and Playstation have done. THats why Nintendo can go to hell and I'll be buying a PS4


February 17, 2013, 12:39 am

It's obvious why it doesn't sell. I've looked at countless reviews, the WiiU runs at BARELY over the power of a CURRENT PS3 and 360! I mean good god, those two giants are about to release their next-gens too, those things are going to be monsters, they could probably crush the WiiU at this rate. Plus launch titles aren't crap, they all play better on other consoles, standing on that note I only want one for Monster Hunter TriU, but i'm sure as hell not coughing out 300+ for a console that literally runs just like my 150+ xbox. Hell no, get your shit together nintendo.

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