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Nintendo ‘comeback strategy’ includes low-cost software


NIntendo 3DS

Nintendo is reportedly looking to expand ‘consumer choice’ with on-the-cheap software titles.

The Nikkei reports that Nintendo wants to put budget games at the forefront of its ‘comeback strategy’, after speaking to the company’s president, Satoru Iwata.

Apparently Nintendo wants to re-make older titles and smartphone games for the Nintendo 3DS.

Nintendo hopes it would be able to keep development costs down by recreating the games, which would mean it could provide the content ‘at prices as low as several hundred yen’.

For reference, 300 yen translates to about £1.65, so Nintendo has decidedly budget offerings in mind.

According to the report, free trial versions will also be increased, in order to ‘boost the name recognition of new titles’.

The Japanese firm also hopes this will drive purchases of full game versions.

Related: Nintendo 2DS vs 3DS vs 3DS XL

Iwata also revealed that Nintendo has no plans to cut game system prices.

We aim to return to profit levels more typical of the company in the year ending March 2017,” he explained.

The market and shareholders, Iwata suggested, would anticipate 100 billion yen (£550m).

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