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Nintendo 3DS Struggling To Meet Targets

David Gilbert


Nintendo 3DS Struggling To Meet Targets

Nintendo is likely to fall far short of the expected sales figures for its 3DS handheld console, prompting shares in the Japanese company to fall by 6 per cent last night.

At a pre-Tokyo Game Show event, Nintendo’s president Satoru Iwata announced a raft of new software titles as well as future updates to allow 3D video capture and an upgraded Street Pass Mii Plaza and eShop.

However Nintendo is expected to fall some way short of the 16 million sales target for 2011, despite it slashing the price of the console by 40 per cent a couple of months ago.

Analysts believe that Nintendo could miss its target by as much as 3.5m units as the 3D-craze predicted by many has failed to materialise. Competition from smartphones and tablets has also had an effect on sales figures for the handheld console.

Nintendo 3DS

"From the end of this year to the beginning of next, we are planning the kind of extensive line-up that has probably never been seen before in the history of video games," Iwata said. "We will make an all-out effort to see that the 3DS sells enough to become the successor to the DS."

Among the titles will be new Mario games as well as a range of games aimed specifically at women.

The 3DS has failed to take off in the same way as its predecessor did, and Nintendo will struggle to recapture that market as smartphones and tablets become more and more sophisticated – not to mention the imminent arrival of the PS Vita.

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