This means the D800 will now cost £2599.99, a price hike of £200 from what it was originally advertised for at launch. Similarly, the limited edition D800E will now cost £2,899.99 – rather than the £2,689.99 originally stated. Meanwhile, the flagship D4 will cost £5289.99, rather than the £4,799.99 originally advertised.
In an official statement Nikon has claimed that the pricing error is due to a “local internal systems error” and has offered to honour the “original prices to retailers on all customer pre-orders placed before March 24th 2012”. Nikon has declined to explain precisely why it’s taken over a month for the ‘error’ to be spotted.
In response, online retailer Wex Photographic has already promised to pass on the original price to those customers who pre-ordered before the cut-off date. All other major suppliers are expected to follow suit.
Response to the announcement has, as might be expected, been relatively damning with the members of one photographic forum questioning the validity of the “internal systems error” explanation, along with the timing of the announcement - coming, as it does, only a couple of weeks after the launch of the Canon 5D Mark III.
However, Nikon UK group marketing manager, Jeremy Gilbert, told our sister site Amateur Photographer that this is simply not the case: “There is no back-story to this... We apologise sincerely to our customers,” he said.
If you were sitting on the fence before, will you still be buying one or has this price hike changed your mind. Be sure to let us know in the comments below.