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Nikon announces price rise for D800 and D4

Audley Jarvis


Nikon D800
Nikon D800

Nikon has announced that the recently announced D800 and D4 pro-spec DSLRs will retail for between £200-500 more than was originally stated when the cameras were launched.

Nikon D800

This means the D800 will now cost £2599.99, a price hike of £200 from what it was originally advertised for at launch. Similarly, the limited edition D800E will now cost £2,899.99 – rather than the £2,689.99 originally stated. Meanwhile, the flagship D4 will cost £5289.99, rather than the £4,799.99 originally advertised.

In an official statement Nikon has claimed that the pricing error is due to a “local internal systems error” and has offered to honour the “original prices to retailers on all customer pre-orders placed before March 24th 2012”. Nikon has declined to explain precisely why it’s taken over a month for the ‘error’ to be spotted.

In response, online retailer Wex Photographic has already promised to pass on the original price to those customers who pre-ordered before the cut-off date. All other major suppliers are expected to follow suit.

Response to the announcement has, as might be expected, been relatively damning with the members of one photographic forum questioning the validity of the “internal systems error” explanation, along with the timing of the announcement - coming, as it does, only a couple of weeks after the launch of the Canon 5D Mark III.

However, Nikon UK group marketing manager, Jeremy Gilbert, told our sister site Amateur Photographer that this is simply not the case: “There is no back-story to this... We apologise sincerely to our customers,” he said.

If you were sitting on the fence before, will you still be buying one or has this price hike changed your mind. Be sure to let us know in the comments below.


March 27, 2012, 1:35 pm

.... "local internal systems error" - LISE


March 27, 2012, 7:49 pm

This goes along with changes to the USA parts distribution cut off. Nikon USA will stop selling parts to any customers and independent repair shops in the USA. These actions usually precede making their spreadsheets and bottom-line figures look better for a new buyer. I think Nikon is preparing to sell the company. Their parts prices are going up drastically also.

Caroline EX Nikon lover

March 28, 2012, 5:23 pm

I have loved Nikons since the early 70's when I bought my F2s which still work like a dream!

The D800 was the first DSLR which had given me something like the desire which used to be such a regular feature of the film cameras. I was tempted to preorder the moment it was announced but decided to wait until reviews compared the two models.

Nikon clearly think that the demand makes the cameras worth more, good luck to them, I resent being manipulated like that and their excuse is worse than " my dog ate my homework".

The cash is in my bank and is staying there!

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