Next Apple TV box could be cheap at twice the price

Apple plans a considerable price-hike for its next-gen Apple TV set-top box, according to reports on Monday.

9to5Mac sources claim the firm will announce a new device on September 9, but plans to sell it for $149 (around £97) or even $199 (about £130).

The current iteration of the hockey puck-like streaming device is currently on sale at £59/$69, compared with the regular price of £79/$99.

While the price hike would be detrimental to the wallet of expectant Apple fans, it’s likely the new box, which is set to go on sale in October, will still provide excellent value for money.

The refreshed device is set to run full-fat iOS 9 and come with new Wiimote-like remote control, complete with motion sensors, a touchpad and a microphone for Siri functionality.

Apple is also expected to roll out a brand new interface for the platform, which will “blow away” the others currently on the market.

The firm may also announce Software Development Kit to allow content creators to create apps especially designed for the Apple TV

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See also: 7 Features we want to see on the new Apple TV

It is also expected that Apple will soon announce a live TV streaming platform, but that may not arrive until the new year.

For those unwilling to make the leap up to the new model, Apple will continue to sell the third-gen Apple TV according to the report. Those customers will still have access to the streaming service, apparently.

Do you think a $199 Apple TV would be good value? Let us know in the comments section below.