If you thought it was clever when Swissbit combined a USB memory key with a Swiss Army knife, you ain't seen nothing yet!
However, that changed last night when I enjoyed a very pleasant dinner with Robert Pfaeffli – Head of Marketing & PR at Swissbit. We spent a few hours discussing politics, sociology, technology and how not to approach celebrities when you spot them. Oh yeah, we also talked about some new products that Swissbit has added to its portfolio.
Top of the list of cool products has to be the new s.beat. Building on the success of the SwissMemory Victorinox range of combined Swiss Army Knives and USB memory keys, the s.beat takes this concept to the next logical step – slotting an MP3 player into a Swiss Army knife!
The s.beat combines a truly tiny MP3 player with a slightly larger Swiss Army knife, but the whole package still only measures 74 x 22 x 24mm. Like the previous knife models, you get a blade, a pair of scissors and a nail file/screwdriver as well as the MP3 player/memory key.