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New iOS ads ready to take over your screen



Apple may be making phones with larger screens, but it's also going to fill those screens with larger adverts.

The company has announced two new advert formats for iOS developers. One is full-screen interstitial banner ads (as predicted in March), while the other is pre-roll videos.

As Apple puts it on a note to its developers, "Now you can deliver highly engaging ads from leading brands. Optimized for your app, pre-roll video and full-screen interstitial banner ads are now available on iOS."

Apple's iAd platform has supported full-screen ads up to now, but users had to tap a banner to access them, or to reach a set break in a game or application. This will be the first time these ads can take over your screen without such prompting or restrictions.

As for the pre-roll videos, they can run in either 16:9 or 4:3 aspect ratios for 15, 30, or 60 seconds. They also required iOS 7 to operate.

While these new ads won't be doing anything that rival ad platforms haven't been doing for some time now, they do mark a move into slightly more intrusive advertising that Apple has thus far resisted. It's not particularly good news for iPhone and iPad users.

Developers can start applying these two new ad types in their iPhone and iPad apps now.

As part of these announcements, Apple has also revealed that iAd has expanded to two new regions - Switzerland and Russia. This brings the total number of supported regions to 16.

Read More: iOS 8 vs iOS 7: What's new?

Via: Apple Insider, The Verge

Go to comments


August 27, 2014, 4:28 pm

The solution is there, if not perfect! Years ago, I decided not to watch commercials while watching television and have used two PVRs, Netflix and other commercial-free sites since. Using my computer, iPad or iPhone, whenever I open any site with a pre-roll video commercial, I simply close the site, skipping the commercial. The banners are a bit trickier and I just close down sites when the banner is intrusive. If it is not, I just ignore it. If I really, really want to see the content, I use a search engine and look it up directly and there are no commercial messages then. Since most of the sites are not that interesting, looking up an alternate site does not happen often. One positive spinoff to all the commercial messages is the growth of commercial-free sites, which is where I spend most of my browsing time.

Coline Russelle

August 29, 2014, 6:15 pm

I'm with Dony, life is too short to waste watching unwanted ads.

I am saving a heck of a lot of time now that videos come with a preroll irritation and am hitting the off button faster than ever. I have practically forgotten what You Tube was since they started messing with content and you have put me off considering a tablet yet again...

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