New Apple TV to offer universal search for improved content discovery

Another day, another barrage of leaked information about the new Apple TV set-top box, which appears to be dominating the intrigue stakes ahead of the September 9 launch event.

According to Buzzfeed News, the revamped set-top box will boast a killer feature in the form of universal search.

This would allow owners to perform a single search for a piece of content and see listings within Netflix, Hulu, HBO, iTunes and everything in between.

The feature, which has been requested by Apple TV users for years, would mean no more ducking in and out of each app to find the content of their choosing.

This could potentially end up costing Apple a few bucks in iTunes sales, if users are able to see the content is readily available on another one of their subscribed-to platforms, but Apple TV users will love it.

That universal search option is likely to be partnered with Siri voice control for even easier content discovery.

Elsewhere, it is thought the device will not offer 4K support, with Apple focusing on the top-line features rather than fuss over the higher resolution.

See also: Apple TV: 7 features we want to see

Beyond those features, there was some reiteration of previously leaked information within today’s reports.

The device will apparently start at $149, which follows Monday’s news it’ll start there and graduate to $199 depending on the options, which are likely to include 8GB and 16GB versions.

It’s also set to be partnered with Apple’s mightier A8 processor, reports today once again stated, rather than the A5 sitting within the current iteration.

All in all, it appears the Apple TV is planning to steal the show when Tim Cook and co take the stage this time next week. Be sure to join us, y’all.