Home / News / Internet News / Netflix testing video ads

Netflix testing video ads


Netflix logo

Netflix is testing out video ads that push its home-grown content, it's been revealed.

In recent weeks, a small number of Netflix users have reported seeing ads on their streaming video service.

Apparently, in such cases, unskippable Netflix Originals show trailers are being run prior to the start of selected content. This appears to have happened on Xbox One consoles (where there appear to be post-roll ads too), Roku and Tivo.

This would appear to run contrary to CEO Reed Hastings's repeated assertions that his company would never turn to advertising to get by.

When asked about these recent tests, Netflix refuted that they were even ads. "They're not ads in the traditional sense. They are trailers for Netflix originals," the company told The Verge.

Hastings himself has taken to his Facebook profile to issue the same denial: "No advertising coming onto Netflix. Period.

Just adding relevant cool trailers for other Netflix content you are likely to love," he said.

Read More: What to watch on Netflix and Amazon Prime Instant Video

So is the fact that the product being ad... er, promoted is the very service you're using make them any more acceptable or desirable?

Netflix has also pointed out that its tests often fail to lead to anything concrete. "We are always testing new things via the service, many of which never see a rollout," the company told Cord Cutter News.

Alex Walsh

June 2, 2015, 9:55 am

It's not complicated: he's said Netflix won't accept money to run adverts, and they're not, they're promoting their own programmes, exactly like the BBC do. The BBC (in the UK at least) don't run adverts but they do run trails for their own programmes. Isn't this exactly the same?

I can see it becoming annoying though, especially if it's not cleverly done. If I get trails for stuff I've watched, I'll be irritated.


June 2, 2015, 10:07 am

If they give an option to "skip after 3...2...1...," seconds like on Youtube, or if they're just short anyway, then I'm fine with it. Nothing more annoying than 15 minutes of trailers and ads before watching something on Sky.


June 2, 2015, 3:12 pm

One of the joys of ondemand (paid for) programming is getting straight into the program - unlike free streaming/DVDs etc. where you have to have adverts/long delays to get to your program. I don't want to have to put up with trailers etc. if I've paid for stuff (NB: I used to love trailers when I was wrong...I don't have the time anymore).


June 3, 2015, 12:54 am

I think they best just quit before they lose subscribers. I pay for stream only, when I go on the website or they send me emails with the new series or something that is fine, but I do not want it thrown on me as a subscriber.

David Horn

June 3, 2015, 8:21 am

Does anyone still have a Netflix subscription in the UK? Apart from Better Call Saul and the odd boxset, their film library is still terrible and the picture quality isn't stunning even on HD. I scrapped mine recently, £7 *12 months = a lot of DVD box sets. Which I can keep.


June 3, 2015, 8:26 am

I had Netflix for a month or so, but House of Cards was the only thing worth it (and that's since come out on DVD). You can keep the DVDs or sell them on. Amazon is doing well because I'm so disorganised that I need Amazon Prime and so get Amazon Instant for free (which is ok but not great). IMO the unlimited streaming is a con because they restrict what they stream for free - nothing should ever be removed from the set of what is streamed, but they do.

Side-note: I bought series 1 of Endeavour (5 x 90 minute episodes) for £1.89 on Sunday which seemed good value.


June 3, 2015, 9:03 am

Netflix is OK for TV series - a few older gems like Life On Mars - and personally I don't want to fill up my shelves with box sets that I'll only watch once. But the selection is dire and getting worse as their rights to stuff come to an end and they don't renew. It's really annoying if you are half way through watching Season 3 of Californication and then one day it's just not there any more.

If they start showing unskippable content that'll be the last straw.

comments powered by Disqus