Netflix has launched multiple user profiles within a single Netflix account, allowing individual viewers to build their own customised service.
Starting today August 1, Netflix subscribers can create up to five distinct profiles for themselves and their families, which will allow the TV series and film streaming service to offer personalised viewing suggestions for each user.
The multiple profile rollout starts today across the world with all users expected to gain access to the new feature within the next fortnight.
“We continually innovate and are proud to deliver an even better, more personal Netflix experience”, said Neil Hunt, Chief Product Officer for Netflix. “Now everyone in your home can have their own Netflix experience, built around the TV shows and movies they enjoy. No longer will your Netflix suggestions be mixed up with those of your kids, a significant other, roommates, or house guests.”
Each Netflix profile can be tied to a Facebook account to share their viewing activities but also to gain recommendations from their friends on the social media site.
"With profiles, TV show and movie suggestions on Netflix will be specific for each person,” said Eddy Wu, Director of Product Innovation at Netflix. “Not only can you have a different profile for each member of your family you can add one for a combination of watchers or even for different moods. You can add up to five profiles at any one time.”
However, despite the global rollout starting today, Android and Wii U owners will have to wait until later in the year. The Nintendo Wii U update will occur in mid-June while the Android version is still tba, sometime “later in the fall”.
“There will be a delay on Android and part of this is resources within the profile team,” said Wu, speaking to TechRadar. “There is stuff going on with Android, in that world, that we can’t really talk about just yet.”
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