TV series streaming specialist Netflix has announced its own original series, House of Cards, has leapt above competition to become the most watched programme on the service.
Although Netflix is yet to release official figures, the company’s Chief Content Officer, Ted Sarandos revealed the good news at the D: Dive into Media conference.
“We’re thrilled,” said Sarandos. “I don’t want to give ratings, because it is a real apples-to-oranges comparison with network ratings.”
House of Cards is the first original content produced by Netflix but has been a great success for the LoveFilm rival.
The home-grown series cost Netflix $100 million to secure two series of the political drama, with the second series currently in development. House of Cards stars Kevin Spacey as Congressman Francis Underwood, who sets out to exact revenge on those who betrayed him after he is passed over for promotion to Secretary of State.
Based on a short BBC series by the same name, the series is written by Beau Willimon who also wrote political blockbuster The Ides of March, and is directed by David Fincher, who already has Se7en, Fight Club and Facebook movie The Social Network to his name.
Binge viewers crammed all thirteen episodes of the first series of House of Cards into its opening weekend on Netflix, but the streaming specialist says the show was designed to be watched in multi-episode chunks.
“Nearly everyone who watched, saw multiple episodes,” said Sarandos. “This show is built to be watched in multiple episode settings. For every show from HBO to FX, viewers may not have seen the previous episode so they try to fill in the blanks. We don’t need to spend time on exposition.”
In fact, Netflix does away with the obligatory “last week on the show” recap in the first minute of each episode to increase the feeling of continuity.
Did you catch the first series of House of Cards yet? What do you think of Netflix’s debut original content? Let us know via the Trusted Reviews Facebook and Twitter pages or the comments section below.