Netflix is trialling a highly-controversial new pricing scheme, which would see users paying more when they sign up during the weekends.
The new pricing tier is costing some Australian subscribers up to AU$3 a month more when signing up on Saturday or Sunday.
Strangely, Netflix users can avoid the expense simply by signing up during the week instead.
The firm simply says the test is designed to further how it understands customers.
“We continuously test new things at Netflix and these tests typically vary in length of time,” Netflix said in a statement.
“In this case, we are testing slightly different price points to better understand how consumers value Netflix. Not everyone will see this test and we may not ever offer it generally.”
Related: Would Apple buy Netflix?
The company is also facing unique circumstances down under, with a new 10% levy on international streaming firms, designed to protect home grown content.
This tax could soon be passed onto Netflix’s Aussie customer base.
What is Netflix up to here? Share your thoughts in the comments section below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
