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Netflix expanding into Asia

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Netflix

Netflix is continuing its expansion with plans to move deeper into Asia, it has confirmed.

The video streaming giant recently launched in Japan, and has now announced that it is moving into South Korea, Singapore, Hong Kong And Taiwan in early 2016.

Netflix CEO Reed Hastings pointed out that it was a combination of decent internet speeds and the ubiquity of connected devices in these four regions that made them suitable for receiving the video service.

It's just the latest part of the company's ambitious plan to complete a global rollout by the end of next year. If everything goes to plan, Netflix will be in more than 200 countries by the end of 2016 - a rapid expansion from the current figure of around 50.

Netflix hit Australia and New Zealand earlier this year, and will hit more European territories (including Spain, Portugal, and Italy) next month.

Read now: Netflix vs Amazon Prime Instant Video

Earlier in the week, Netflix provoked some dissent when it claimed that its customers didn't really want the ability to download movies and TV shows.

This followed in the wake of the decision by Netflix rival Amazon Prime Instant Video to add just such a feature.

Netflix might want to consider following suit if it's to justify the price increases that are just around the corner.

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