Netflix Coming To UK & Ireland In Early 2012

Netflix has finally confirmed that it will be extending its

online film streaming service to the UK

and Ireland

in early 2012.

A statement on the company’s website confirmed what many had

suspected and will offer subscribers in the UK

and Ireland

the chance to watch unlimited number of TV shows and films on their connected

TVs, PCs, Macs, tablets and phones for a monthly fee.

The cost of a monthly

subscription in the UK was

not confirmed by Netflix in its statement, but looking at the US model which charges $7.99 for unlimited films and TV shows, a

monthly charge of around £5 would seem likely. It said that further details on

pricing, content and supported devices would be announced closer to launch.

Netflix began streaming films to US audiences in 2007 before

it launched in Canada in 2010 and 43 other Latin America and Caribbean

countries last month and it currently has around 25 million subscribers.

Netflix UK 2012

While Netflix offers customers in the US the choice of streaming or getting DVDs in

the post, it will be only offering the streaming option to UK and Ireland customers.

The move will be seen as a direct competition to the

Amazon-owned LoveFilm here in the UK

which has 1.6million subscribers across the UK

and Europe. Another competitor will be the

recently launched film rental service from YouTube which lets users rent films

individually.

Netflix has seen its share price tumble in recent months with

$7 billion wiped off its market capitalisation. It faced customer backlash in

the States when it upped its subscription prices and it also went back on plans

to split the DVD-by-post and streaming divisions of its business.

Netflix’s move into the UK and Irish markets is something

which has been suspected for some time now and it will hopefully herald some

much-needed competition in the online film rental market.

Next: Read our Netflix vs Lovefilm comparison

Source: Netflix