Netflix has, until this point, hung its hat on allowing subscribers to consume entire new series’ in one sitting.
The company has argued that releasing originals all at once places the power in the hands of the viewer to enjoy as they see fit, rather than by appointment.
Now, for the first time, the company is breaking from the tradition with a talk show from US comedienne Chelsea Handler.
Handler's new late night show will air three days a week on Netflix on Wednesday, Thursday and Friday nights.
See also: Netflix vs Amazon Prime
Although all episodes will still be available on demand, the release in May will be the first time Netflix has asked viewers to tune in at a certain time in order to watch new episodes.
“It’s an election year. Good timing, girl,” Handler said in a handwritten note-to-self memo posted to Twitter on Wednesday.
Netflix is yet to announce a title for the show, which will premiere on May 11.
Will you be tuning into the show as it airs on Netflix? Share your thoughts in the comments section below.