Netflix has raised the subscription price of its fledgling 4K UHD broadcast service in the UK.
Netflix has been one of the few sources of premium 4K content, making UHD versions of House of Cards and Breaking Bad available to subscribers earlier in the year.
However, producing new 4K content comes at a cost, and that cost is now being handed down to new subscribers. If you're an American 4K TV-owner looking to sign up to Netflix, you'll have to pay a little more for the privilege from now on.
Such users will have to sign up for the full Netflix package, which costs $11.99 per month. This is the package that also grants users access to Netflix on four screens.
Netflix told Variety that the cost of producing and acquiring 4K content is higher than conventional HD, which is why the company has had to shift its 4K service higher up the package band.
As implied, existing subscribers aren't affected by this price rise, and can continue to access 4K content on their current plans - for now, at least.
Expect this initiative to make its way over to the UK before too long. We too have a premium four screen package, which costs £8.99, so look out for eventually becoming the home of 4K here in Blighty.
Read More: What is 4K TV and Ultra HD?