Need proof Apple wants to dethrone Netflix? It just nabbed Spielberg

Up until now, Apple’s initial forays into original video content have been more of a tepid toe-dip than a head-first dive, but that’s about to change.

The Wall Street Journal reports that Apple has enlisted the all-time great movie director Steven Spielberg for a new series.

The report says Apple, along with NBCUniversal, is funding a reprise of Spielberg’s Amazing Stories.

The run will reportedly last for 10 episodes, each with a production budget of $5 million. Spielberg will reportedly serve as executive producer, while his production company Amblin will handle the development.

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For those too young to remember, Amazing Stories was a sci-fi/horror series that ran from 1985 to 1987 on NBC.

The show ran for two seasons, spanning 46 30-minute episodes, but wasn’t a ratings hit.

It’s not yet clear where the TV show will air. Until now Apple’s original video content — like the Carpool Karaoke spin-off — has been made available exclusively to Apple Music subscribers.

If Apple has greater ambitions than promoting its music streaming service then we can probably expect future releases to be built into the TV app for iOS and tvOS.

The company has allocated a reported $1 billion budget to its new creative heads Jamie Erlicht and Zack Van Amburg (of Breaking Bad fame) and this appears to be the first major expenditure.

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