Mobile phones aren't a technology one might think of as being nVidia's natural domain, but it looks like that may be set to change in the near future. With the launch of the APX 2500, nVidia is aiming to provide smartphone manufacturers with what it calls "the worlds lowest-power high definition computer on a chip" and if the specs are anything to go by, we have to believe them.
At its heart the chip is an ARM11 processor with a low power GeForce core bolted on top and while that may sound a tad crude, it leads to some very interesting results. Foremost on the agenda is 720p playback and encoding of H.264 and VC-1 video, MP3, AAC and WMA audio playback and support for up to a 12 megapixel camera. The APX 2500 also allows video over HDMI (1.2) at resolutions up to 1,280 x 720 and PC outputs up to 1,280 x 1,024.
nVidia says it has been working closely with Microsoft while developing the APX 2500, so hopefully we'll see a slew of high quality video-playing Windows Mobile smartphones in the not too distant future. Supposedly we should expect some snazzy 3D menus and games to appear on devices taking advantage of the processing ability of the chip. Now we just need to see what Intel can offer in retort when Silverthorne launches later this year.