Myspace has revealed an ambitious attempt to resurrect its fortunes. The sleeping social network giant's bold new approach will sport a graphically rich, photo-heavy interface but a continued focus on media.
Before Facebook surged into its current dominant position, the term 'social network' was most strongly related to MySpace. Track down a light Hollywood film or youth-based TV show from around 2006 and it'll often be dated not only by its pre-iPhone feature phones, but by mention of being 'on MySpace.'
A lot can change in six years, and MySpace was overtaken by Facebook for unique visitors in 2008. Its popularity has diminished ever since.
Now the company is relaunching (minus the capitalised 'S') with a fresh new design. Well, we say fresh - it actually reminds us a lot of the UI formerly known as Metro, as found on the latest Xbox 360 front end and Windows 8.
Still, it looks revolutionary compared to the current social network leaders. There's a focus here on Pinterest-like image posting, with an attractive grid of high def pictures and related comments underneath.
Myspace looks to be keeping its musical chops, too, with a persistent navigation bar that contains audio player controls and the ability to create attractive-looking playlists with related photos.
Just to prove that Myspace recognises the lay of the land, the new version appears to allow you to login using Twitter and Facebook, which will no doubt allow you to pull contacts across (and, more importantly, invite friends).
Head on over to the new Myspace web page and you'll be offered an intro video and the abilitiy to sign up for an invite.