We could all soon be enjoying movies in a very different way; with DreamWorks Chief Jeffrey Katzenberg suggesting films are moving to a ‘pay by the inch’ system.
Now, this isn’t as rude as it might first sound. With movie downloads and streaming rates continuing to grow and the times between theatre launches and digital releases growing shorter, Katzenberg has hinted that flicks will soon be sold at prices depending on the screen size of the device on which they will be viewed.
What’s more, the DreamWorks’ head has claimed that movies will soon be available as digital downloads within just 18 days of their first cinema release.
“I think the model will change and you won’t pay for the window of availability,” Katzenberg said of the changing movie industry.
“A movie will come out and you will have 17 days, that’s exactly three weekends, which is 95 per cent of the revenue for 98 per cent of movies.”
Speaking during an Entrepreneurial Leadership conference in the US, he added: “On the 18th day, these movies will be available everywhere ubiquitously and you will pay for the size.
“A movie screen will be $15. A 75-inch TV will be $4.00. A smartphone will be $1.99. That enterprise will exist throughout the world. When that happens, and it will happen, it will reinvent the enterprise of movies.”
For those of you worried about forking out more to view films on your Smart TV, fret not. According to Katzenberg this new movie model will not be introduced for another 10 years by which point we will all have 150-inch 8K projected home theatres, right?
The DreamWorks head has yet to detail how movie publishers plan on ensuring cheaper smartphone downloads are not simply ported to the home’s bigger screens.
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