Motorola has suggested that ‘momentum is everything in the smartphone space’, adding that it is currently on something of a roll.
Having today added the Motorola Moto E to its recent Moto G and Moto X offerings, the now Lenovo owned manufacturer has claimed that following a couple of years out in the smartphone wilderness, a roll of success is bringing it back into contention.
With the Moto E sporting an £89 price tag, Motorola has committed to further enhancing the lower ends of the smartphone market, a space in which it has seen big success over the past 12 months.
Having last year introduced the Moto G, a near mid-specced handset with a firmly budget price tag, with one handset Motorola refound its feet.
“The Moto G is the best-selling smartphone in the history of Motorola, and that all happened in just five months’ time,” Horowitz stated.
He added: “In Q1 of this year, we had 61 per cent growth over last year’s Q1 sales. This is over twice the industry average.
“Looking at the UK we have gone from zero to 6 per cent market share since the launch of Moto G and we are currently over 17 per cent of the prepaid smartphone market in the UK.”
Addressing the company’s wider successes, the Motorola VP stated: “Our growth and business momentum has already really picked up significantly.
“On the world stage we now have availability with our products in over 44 countries around the world.”
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
