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Motorola head predicts Samsung’s smartphone demise

Luke Johnson


Motorola head predicts Samsung’s smartphone demise

Samsung could be the next giant to drop from smartphone dominance, Motorola’s President and COO, Rick Osterloh has suggested.

With former leaders of the mobile space, Siemens, BlackBerry and Nokia having all drifted into handset obscurity in recent years, Motorola boss Osterloh has predicted the current leaders of the smartphone market could soon follow suit.

Every seven years, the person who’s been on top of the market has gone away,” he said in a recent interview.

Speaking with Forbes, Osterloh reportedly mused ‘Samsung could be next’.

He added: “We are going through one of those fascinating shifts where people are starting to realize that you don’t need to pay $600 for a top-tier phone to get a top-tier experience,” he said. “We are an alternative to other premium brands at a much better value. We are very confident in our approach.”

With Motorola having introduced a number of ‘affordable’ high-end handsets with premium specs sheets in recent years – such as the Moto G – Osterloh believes the market is primed for Motorola to return to former glories.

What’s more, according to the head of the Lenovo-owned firm, China is where the next phase of the smartphone battle is set to be fought.

“You can’t be a global smart phone player if you are not big in China,” he stated.

“We get to take advantage of the vast scale of Lenovo in China. It’s an amazing opportunity for us.”

Related: Motorola Moto X review

Despite Osteloh predicting the fall of Samsung’s smartphone presence, the Samsung Galaxy S6, a handset expected to launch on March 1, is one of the most eagerly awaited devices of the year.

That said, last year’s Galaxy S5 offering suffered from low sales, causing a serious drop in profits for the Korean manufacturer.

Mike Walker

February 7, 2015, 8:31 pm

I thought Motorola had disappeared long ago!, not really players anymore


February 8, 2015, 6:29 am

he forgot to say anything about apple?


February 8, 2015, 12:38 pm

I think he's talking about Android phones as its multi-manufacturer. Apple's going nowhere since their products are pretty much unique and they have about a zillion billion trillion $$$ in the bank.....


February 8, 2015, 1:04 pm

so which android manufacturer is he referring to wrt this 7 year cycle?...

I think he is referring to the generational cycles, ie phone, feature phone, smart phone, etc that each (1) took about 7 years, (2) had their specific heros, Motorola and then Nokia, (3) and went under with the segment as they failed to connect to the new cycle.

Hence my question: what about Apple?


February 8, 2015, 3:23 pm

They will be again with might of Lenovo behind them.


February 8, 2015, 4:59 pm

Apple has too loyal a fan base to really suffer in the current market. They have a yearly upgrade cycle that no other phone manufacture has hence the crazy sales they pick up.

Andriod has had a few leaders.

LG, HTC been 2 of the biggest to suffer massively. Could Samsung follow perhaps. Blackberry and Nokia have both suffered outside of the Andriod brand.

High end is basically just 2 companys though Apple and Samsung which is where the bulk of all smartphone profits is.

Some companys are picking up Marketshare but not really doing much money for it.

Andriod has only made consistent money for Google and it only ever will.

Mark Colit

February 8, 2015, 6:39 pm

The next financial collapse some time in this decade will be a massive thorn in all the companies balances sheets, Apple's included -- although Apple's 100 billion dollar cash mountain might see them as the "last man standing."


February 9, 2015, 11:16 am

It's their business strategy. Too much too soon. Apple are doing great because they deliberately delay their products compared to the latest and greatest tech, and have a long product recycle that matches the user's need to upgrade c.12-18months.

Samsung have been flooding the market annually with a plethora of products, with incremental updates and IMO pointless tech such as UV and heart rate sensors. I'm guessing most people who purchase a Samsung phone say "oh the new one isn't that much better, i'll wait", like the difference between the S3 and S4...and so they crammed the "silly pointless tech" into the S5 as gimmicky things that nobody really uses. They're going the way of HTC after their desire series.


February 9, 2015, 12:02 pm

It takes genius to predict that the next to fall from the top will be the one currently at the top.


February 9, 2015, 5:03 pm

smells like another apple victory

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