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Motorola: All current smartwatches are 'crappy'

Luke Johnson by

Motorola Moto 360
Ahead of the Moto 360 launch, Motorola lays into its rivals

With the Moto 360 smartwatch set to launch later this year, Motorola has hit out at its future rivals, branding all current wearables 'crappy'.

Having unveiled the Moto 360 back in March ahead of a release in the latter half of the year, the now Lenovo owned manufacturer has bashed all existing smartwatches, suggesting that ‘people just don’t want to wear them’.

Speaking exclusively with TrustedReviews, Mark Randall, Motorola’s Senior Vice President of Supply Chain and Operations stated: “Moto 360 is a really cool device that we think solves a lot of problems that no one else has solved in the wearables space.”

He added: “We look at the 360 and we look at what everyone has done in that space. To be honest we think they are all pretty crappy.”

Detailing the ‘crappy’ nature of a device bracket which includes products such as the Samsung Gear 2 and Sony SmartWatch 2, Randall added: “We think the IDs aren’t very sexy. We think people just don’t want to wear a lot of the devices that are out there today.”

Although the round-faced, Android Wear-powered Motorola Moto 360 is a device which has already grabbed our attention, and which looks set to push the smartwatch space to the next level, we don’t totally agree with Randall’s overarching dismissal of current wearables.

The Samsung Gear 2 Neo might not have scored too highly with our reviewers, but the timepiece has redeeming features, with wrist-based notifications sure to change many people's communication habits.

On the upcoming Motorola watch, the company’s Senior VP added: “We have come out with what we think is a really beautiful ID. The feedback so far – and we’ve only done a very gentle release into the market – is super positive.

“People are saying it is finally a device they would wear on their arm instead of being embarrassed about, and we haven’t even talked about functionality.”

Although Motorola has to date remained coy on confirming finalised Moto 360 specs and features, Randall has hinted that the watch could land with a premium price tag, unlike the company’s recent smartphone offerings.

“We don’t feel that because we have launched the Moto G or Moto E we have to price the 360 at a different price point,” he told us.

What’s more, Motorola could back up its first Android Wear smartwatch with a fleet of further devices.

Randall stated: “We will have more announcements throughout the year and we will have further announcements on other product categories.

“If you go back two years, we a resetting from the old Motorola. X was the first products and we are gradually building out the portfolio and will continue to do so.

“We are completely focussed, top to bottom on the whole market.”

Are you sold on the current crop of smartwatches or do you agree with Randall? Let us know via the comment sections below.

Read More: LG G Watch release date

Go to comments


May 14, 2014, 12:27 pm

To be honest.. Your own reviews have concluded the current gen smart watches are all pretty shoddy - with none of them being worth their price.

So, to me the question isn't whether we agree with Motorola that this current gen are crappy (they are) but more is there own really any better? I'd hazzard a guess at probably not.


May 14, 2014, 12:46 pm

'Crappy' and 'shoddy' are quite strong words. Many of them are very well made and barring the fact that they need charging far too often offer something to the user. It's that I don't really feel that what they offer is enough to warrant the steep prices and the annoyance of regular removal for charging.

Tim Sutton

May 14, 2014, 12:52 pm

I don't want or need a small secondary screen for my phone in watch form, because I already have my phone with me and it's far easier to get my phone out of my pocket than it is to try and use a tiny low res screen on my wrist.

And smart watches can't even mirror the functionality of my phone in any case.

If a smartwatch comes along with all the functionality of a phone... then I STILL won't want to use it, because the screen will be tiny.

The only way a smartwatch makes sense is not in addition to a phone but as a phone replacement, and with some sort of HUD projection... and we are years away from that. (Yes we are, Google. Shhh. Your glasses suck.)

I will get an exercise band at some point though.


May 14, 2014, 12:54 pm

I agree with Motorola wholeheartedly. They should have added hideous as well as pointless. Now whether Motorola can break the crappy mould the current smart watch makers are still using is to bee seen, but at least style wise it's already a thousand times better.


May 14, 2014, 1:06 pm

They're strong because that's the current market... You've given between 4 and 6 for all the major manufacturer watches... Almost all feel bulky... None have what could be described as full functionality... Battery life is shocking... And all are very expensive for what they are.

Even the Samsung Gear 2 Neo that you've quoted in the article as having redeeming qualities had a verdict that included "we're still waiting for the smartwatch that convinces us it's worth owning." and that's your pick of the bunch!

Smartwatches stink of manufacturer desperation to keep things fresh. They're pitched at geeks and we geeks don't subscribe to mediocre products. Once a smartwatch can power itself (solar etc) then, MAYBE, it's useful... But it's still only emulating another device that you have within arms reach. Add a nano SIM an you may be on to something...


May 14, 2014, 1:12 pm

Just re-read this... And realized it sounds really aggressive... Didn't mean it to be sorry just wanted to get my opinion across


May 14, 2014, 7:00 pm

The pot is calling the kettle black. The consumer will be the one to decide which company has the most useful product and in this case I doubt most consumers are even interested in owning some smartwatch.


May 15, 2014, 6:07 am

Except for the 360, the other "smart watches" I've read about and seen, are juvenile and look crappy.


May 15, 2014, 10:12 am

Don't apologise, Edward. I think you've summed it up pretty well.

Smartwatches are a solution looking for a problem, and as a solution, they're pretty poor anyway.

I'm sure its just a fad and before long we'll all have forgotten about it!


May 15, 2014, 12:34 pm

I like the SW2... but it is more gimmick over "needed" in every way... of course that is all any "smart watch" is likely to be until the problems of battery capacity and screen size are solved.. I have faith in the battery life being "solved" (although not without the odd warehouse fire) but no faith on the "small enough screen to be a wrist watch" but "big enough to be useful" ever being solved.

Stanton Dowd

May 19, 2014, 8:41 am

May Motorola's actions speak louder than their words.

Nobody ever made themselves look good by trying to sully other people.

I thought better of Motorola. Shame.


May 19, 2014, 11:35 pm

I can see many ways in which this could be useful. Besides being a good looking watch (I may finally have to retire my Mont Blanc) i'm assuming it will be like the moto x and constantly listen for commands - this will enable people to start using voice in a genuinely helpful way.

As someone who has recently starting using google now for absolutely everything from setting timers while i'm cooking to downloading apps (way fewer steps and no fiddling around with keyboards), being able to say 'ok google, set a reminder for 9:30 tomorrow' or 'ok google, what's the weather going to be like on friday' or even 'ok google, what is 'Mike's number' will actually finally make voice viable to use in a public setting. The saved step in looking at your wrist is a small one, but when you think about it objectively you look less stupid glancing at your wrist than pulling out a phone, unlocking it and flicking to the correct page or app. That is a first for any device.

Situational awareness will be key too, if you leave your phone in a restaurant the watch will no doubt alert you that you are out of range, it will also act as exercise band, the round shape means more effective kinetic charging is possible which should hopefully go some way to solving the battery issues. Although the resolution is meant to be near retina display quality which I can see being a serious power hog.

It is a first step, but a genuinely fascinating one. Despite never wanting to own a smart watch before, I personally can't wait to own one of these and take it for a spin.

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