Motorola has launched a new print ad for its forthcoming Moto X smartphone, where it calls the Android device "the first smartphone that you can design yourself."
As revealed by Ad Age, the first advert for Motorola's much-anticipated new Google phone will focus primarily on its status as "The first smartphone designed, engineered and assembled in the USA."
As you might expect with such a patriotic message, the ad will run in full page spreads of today's New York Times, USA Today, Wall Street Journal and Washington Post. That's just a day before July 4, in case you hadn't noticed.
Cue heart-swelling anthem.
The most intriguing aspect of the Moto X though - especially for the rest of the world - is the following point about being able to design the phone yourself. Apparently, "you should have the freedom to design the things in your life to be as unique as you are."
There's no further elaboration on what this will entail. We'd hazard a guess that this means you'll have the ability to specify your own case designs, treating what looks to be a pretty plain Google Nexus 4-like phone as a blank slate.
Of course, there's always the tantalising possibility that Motorola will allow users to choose their own internal phone spec, but this seems a little fanciful to us.
The ad also features the first official usage of Motorola's colourful new logo.
Next, read our HTC One tips and tricks.
Via: The Verge