The Moto G has boosted the Motorola’s position in the UK smartphone market from next to nothing.
Thanks to sales of the Moto G in the UK, Motorola has clawed back 6 per cent of the British smartphone market from nearly nothing in just six months.
Motorola hasn’t really had much success in the UK since its Motorola Razr days, but the Moto G has changed its fate according to research carried out by Kantar Worldpanel ComTech.
“Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6 per cent of British sales,” said Dominic Sunnebo, Strategic Insight Director at Kantar Worldpanel ComTech. “It highlights the speed at which a quality budget phone can disrupt a market.”
The research shows that the Moto G has attracted a very specific consumer profile, with the majority aged between 16 and 24 years of age.
Of this consumer base, 83 per cent are male and 40 per cent of overall owners earn less than £20,000 per year.
This is most likely due to the Moto G’s attractive £135 price and Motorola’s ability to still pack in decent specs despite that wallet-friendly cost.
“The Motorola Moto G is the finest £135 phone ever made. It’s not perfect and it doesn’t have everything that a more expensive phone has, but at every turn Motorola seems to have made the right design decisions, while pushing the price down every further than penny-pinchers ZTE and Huawei have done in recent years,” we wrote in our 10/10 review.
The Moto G’s strong UK sales also helped Android remain the top operating system in Europe with a 68.9 per cent market share. Apple the second most-popular across the continent with a 19 per cent share, while Windows Phone only has a 9.7 per cent stake in the market.
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