If you’re a Spotify user, the chances are you listen predominantly on a mobile device, according to recent figures.
Though it started off as a predominantly desktop-based service in 2008, a major shift in general computer usage has seen the emphasis shift to mobile phones and tablets.
As reported by TechCrunch, Spotify has been telling advertisers that most usage of its service comes through mobile. The precise breakdown is 42 percent on smartphones, 10 percent on tablets, 45 percent through its desktop software, and three percent through a web player.
As that suggests, the traditional PC and laptop is still the biggest single means through which Spotify users listen, but mobile as a whole – smartphones and tablets combined – is the new preferred Spotify destination.
As the report notes, it could be the addition of features such as shuffle play and an ad-funded option to Spotify’s mobile offering that has finally swung things around.
Another interesting stat to come from the report is that engagement with Spotify – that is, the amount of time people actually spend listening to music on the service – is at its highest when a combination of mobile and desktop software is used. These cross-platform users average 150 minutes of listening per day.
Read More: Best music streaming service
So, despite the swing towards mobile, Spotify will probably continue to push the whole multi-platform angle.
A final interesting figure to emerge is that 55 percent of Spotify users choose to connect their Facebook accounts to the service. That might sound like a lot, but it highlights the importance of Spotify making this optional. It didn’t used to, and continuing to do so would have meant limiting its subscriber base to almost half of its current figure.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
