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Microsoft surprised by negative Xbox One reaction

Luke Johnson

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Xbox One
Xbox One

Microsoft has revealed that it was surprised by just “how negative” early consumer reaction was to the Xbox One and the console’s originally proposed DRM restrictions.

With Microsoft originally planning use DRM restrictions to lock Xbox One games to individual consoles, a move that would have seen the pre-owned games market and even sharing titles between friends come to an end, the company was forced into a very public U-turn following intense consumer backlash.

“Was I surprised that people had a reaction to it? No. I mean, we knew it was going to be a controversial decision. Was I surprised how negative the reaction was going to be? Yes," Albert Penello, Microsoft’s Director of Product Planning said in a recent interview.

Speaking with Rev3Games he added: "We were surprised at how vocal it was, we were surprised at the reaction and the assumptions that people had about what we were trying to do. So we did the famous '180'."

With the Xbox One DRM issues coupled with news that the console will cost £80 more than the rival PS4 at launch, Microsoft’s next-gen console got off to a rocky start, with Penello, revealing the DRM stance was the company’s biggest mistake.

"If I had to go back and wish that I could rewind time and redo one thing, that would be the one thing,” he said.

"I think with time, people have understood what we were trying to do, and in fact I'm sure you've seen it with the fans. They were saying, 'God, I wish some of this stuff would come back.”

He added: "People got in their minds that what we were trying to do was evil or anti-customer when, in fact, we were looking at what Steam does, we were looking at what iOS is going, we were looking where the customers were going and saying 'I think we can actually give you a better all-digital experience."

Looking ahead to the future, Penello has predicted that similar features to those axed from the Xbox One could make a reappearance as games continue to move to a predominantly digital platform.

He stated: "Nobody debates there's going to be a world, whether it's this gen, or next-gen, that discs are going to go away, it's gone away in just about every medium.

"I think if anything we thought it was going to happen sooner than the customer. We took a hard stance on it.”

Earlier this week Microsoft confirmed that the Xbox One release date will be held in 13 countries on November 22. Although beating the UK bound PS4 release date of November 29, Sony’s next-gen gamer will hit the US a week earlier on November 15.

Read More: Xbox One vs PS4

Via: CVG

Zub

September 6, 2013, 10:05 am

Oh Microsoft, you are so arrogant and ignorant. Disc based games will be around for a while. Not everybody has 50mb internet speeds to download a 25gb game. Some towns in UK barely get 2mb. Mobile apps are smaller, its different. Just stating the obvious...

Nezumi

September 6, 2013, 11:24 am

I know a few people in their mid-twenties. Most of them don't even have home internet access and use their smartphone for *everything*

They don't wear watches either...

TwinStripeUK

September 6, 2013, 1:57 pm

So why, therefore, are Sony banking on the same internet speeds and even pushing their promotional material to that effect? Are you going to accuse Sony of being equally arrogant and ignorant? Also, given the Steam operating model, you don't have to have 50mb speeds at all - you can start to download games days, sometimes even weeks in advance of release and on the day simply download a few MB of activation code.

It's worked pretty well for them so far..

TwinStripeUK

September 6, 2013, 1:58 pm

And probably don't own consoles either... nice story though...

Matthew Bunton

September 6, 2013, 2:24 pm

Here is a link to the video interview: http://www.youtube.com/watch?v...

The biggest issue was how they presented the changes it wasn't made clear to the consumer. They had a poor presentation and PR team.

Consoles will eventually go digital just not as quickly as Microsoft wanted.

Nezumi

September 10, 2013, 2:39 pm

A mixture of 360 and PS3 Mostly 360. They're not avid gamers and tend not to pre-order or purchase on day of release. They also tend to sell games when they've had enough of them and by used games as well.

Most of them do have a reasonable games library though... And they they do game regularly.

TwinStripeUK

September 11, 2013, 12:10 am

Now that's where they don't fit into the whole 'casual gamer' niche, and curiously enough that's probably the market MS would like to have tapped - albeit if they were actually on the internet! I've bought a few second hand games myself, but usually just as backup for stuff I've already bought digitally... just in case. Usually pretty cheap (as it winds me up to see three week old games on sale at 30 quid when I know they cost 40 and the previous owner only got 10 for it). Don't tend to sell games though...

Steve pritchard

October 8, 2013, 3:42 am

Oh why would people be mad about not being able to swap their games with their friends or buy used. Cant see why people will be mad about that. Lol! Ms never ceases to amaze me with theyre complete lack of getting the picture. Then again this is the same company that made windows vista! Lol. This has been a pr nightmare from the get go and this console isnt even released yet. I sure hope this thing performs well for ms sake . Because if it dont this ndxt gen xbox is going to visit some dark places.

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