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Microsoft Surface 'a fairly compromised, confusing product' says Apple



Apple chief Tim Cook has called the Microsoft Surface 'a fairly compromised, confusing product."

The comments (as reported by AllThingsD) came during Apple's Q4 2012 results conference call, when Cook was asked for his opinion of the new Microsoft Surface tablet. The device will be a direct rival to Apple's own recently announced iPad 4.

Cook responded that he hadn't had a chance to use one yet, "but what we're reading about is that it's a fairly compromised confusing product," he said. He added that "I think one of the things you do with a product is make hard trade-offs. The user experience on the iPad is absolutely incredible."

All of which implies that he feels the Microsoft Surface isn't a focused device and thus doesn't boast a particularly good user experience.

“You could design a car that flies and floats, but I don’t think it would do either of those things very well," Cook continued. "People will look at the iPad and at competitive offerings, and I think they’ll conclude the iPad is the better choice.”

Cook's comments refer to the Microsoft Surface's limited version of the Windows 8 OS, as well as its clip-on keyboard peripheral. This has led to criticism in some quarter that it's neither a completely usable tablet nor a fully functional laptop.

Do you think that the Microsoft Surface is a Jack of all trades, master of none? Let us know on the Trusted Reviews Twitter and Facebook feeds, or through the comments boxes below.

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ChrisC 2

October 26, 2012, 12:24 pm

Looks like Apple are worried then. They shouldn't be - they are aimed at different users - the Surface is aimed at serious users, whereas the iPad is really just a toy.


October 26, 2012, 1:59 pm

Bit rich coming from him - the pot calling the kettle black and all that.

What about the 200+ improvement to IOS that he promised. Minor bug fixes are not improvements.

What about Maps?

What about iTunes?

And don't even get me started on the lightning connector. Only Apple would hate it's customers enough to change the connector with a non-indistry standard connector that offers ZERO benefits.

Also, you still can't buy these cables.

Absolute shambles all round at Apple.

Make Microsoft look professional and slick.

Brian Carter

October 26, 2012, 3:39 pm

This is someone saying that a competitor's product isn't very good...wow. If he'd said that it was a decent product then that would have been news.

I think ChrisC's firts comment is spot on the money. If they're commenting then they're worried. Although I think that they should be worried as I've been holding off buying a tablet until affordable Windows laptops/tablets become available. I want a Windows OS, a tablet and a keyboard...that no longer means two different devices.


October 26, 2012, 6:05 pm

I agree with ChrisC, apple must be scared of Microsoft after all Windows 8 with its touch screen is a different OS that people are not sure about atm. When people get to play with Windows 8 on touchscreen and on desktop computers they will probably get to like it find its got use then just other tablets.

The full windows 8 pro on a touchscreen that has a keyboard could help Microsoft and the PC market grow again.

I plan on getting a Windows 8 tablet but not sure when and what one.

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