Home / News / Software News / Microsoft duping users into upgrading to Windows 10

Microsoft duping users into upgrading to Windows 10


Windows 10

Update: Microsoft has confirmed to the BBC that it plans to add another notification that will provide customers with "an additional opportunity for cancelling the upgrade".

Microsoft said:

"We've added another notification that confirms the time of the scheduled upgrade and provides the customer an additional opportunity for cancelling or rescheduling the upgrade. If the customer wishes to continue with their upgrade at the designated time, they can click 'OK' or close the notifications with no further action needed."

How to avoid Microsoft Windows 10 upgrades

Original story:

Microsoft has been accused of tricking PC owners into upgrading to Windows 10.

The company is sending pop-ups to Windows 7 and 8.1 users informing them a “Windows 10 is a Recommended Update for this PC,” as well as scheduling in a time for the update.

However, users who dismiss the notification by clicking the traditional red X are activating and agreeing to the update, rather than cancelling it.

In order to opt out of the update, Windows 7/8.1 users are required to manually change the schedule or cancel the upgrade.

The change has occurred because Microsoft has switched Windows 10 to a "Recommended" update, which many Windows users accept.

Microsoft told the BBC it wants to help as many users as possible update to Windows 10 before the free period expires at the end of next month.

Related: Windows 10 system requirements harming laptop market

With the free Windows 10 upgrade offer ending on 29 July, we want to help people upgrade to the best version of Windows,” a spokesperson said.

"As we shared in October, Windows 10 will be offered as a 'recommended' update for Windows 7 and 8.1 customers whose Windows Update settings are configured to accept 'recommended' updates.

"Customers can choose to accept or decline the Windows 10 upgrade."

However, editor of PC World Brad Chacos called Microsoft’s move a “nasty trick".

In an editorial, he wrote: "Deploying these dirty tricks only frustrates long-time Windows users who have very valid reasons to stick with operating systems they already know and love," he wrote.

Where do you stand? Is Microsoft pulling a fast one? Share your thoughts in the comments below.

Seymour Cat

May 24, 2016, 10:00 pm

If you go to the 'Gizmo's Freeware' website and search for 'How To Prevent Unwanted Windows 10 Upgrades' you'll find an article on how to stop Microsoft's nagging and avoid their sneaky upgrade tricks.


May 24, 2016, 10:04 pm

I bought and paid for my copy of Windows 7. My legitimate enjoyment of the product I own is being sabotaged by Microsoft's aggravated bullying tactics. It is like having the garage where I bought my car deliberately introduce annoying rattles and noises at each service to make me want to change it.

It also undermines the credibility of the Windows Update process, which has been hijacked and repurposed as a sales tool.

It is not lost on me that Win 10 offers no user control over the Update process. Seeing how MS is abusing it, I am minded not to give the control I still have under Win 7.

Mark C

May 25, 2016, 8:32 am

"we want to help people upgrade to the best version of Windows"

Glad to hear it! Windows 7 all round it is then!


May 25, 2016, 10:49 am

It is a bit underhand, yes, but I don't really get the reluctance of people to upgrade, for free, to a better, more secure OS, so, at the end of the day, meh.


May 25, 2016, 11:11 am

You're completely missing the point.
The issue isn't about whether W10 is better than 7. It's about choice! It's about Microsoft trying to force their misguided idea of what YOU should be doing/using in ways that step over a boundary, and then some.
There are also legitimate reasons why individuals or companies opt to stay with the OS they use now. I won't belabour the obvious if you aren't grasping that.


May 25, 2016, 11:12 am

windows 10 feels pretty painless so far to me. Have you considered just 'letting' it happen?


May 25, 2016, 11:16 am

I finally had to install 3rd party software to stop the update prompts, as I was utterly sick of deleting and hiding the WIn10 updates and reminders, or using workarounds that could have potentially compromised the security of my current OS.
Microsoft are pathetic.


May 25, 2016, 11:19 am

It's all about you then, Daniel? So because you have a legitimate opinion, or reason to use 10, we all should listen to you? I'll pass, thanks.


May 25, 2016, 11:22 am

Google - GWX control panel, say goodbye to their pestering for good :-)


May 25, 2016, 11:39 am

I think you might be getting a bit overexcited, and no, it's not all about me. (story of my life). I hope you find the version of Windows that makes you happy.


May 25, 2016, 5:41 pm

It's all good, Danny. I already have the version of windows I want, that's kinda the point? ...I'm calm, nurse helps with that.


May 25, 2016, 7:31 pm

When Apple pushes new iOS it is the same. Same as Google etc...

comments powered by Disqus