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Microsoft reviving MSN at the expense of Bing

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Microsoft is reviving the MSN brand, and appears to be shunting Bing out of the picture.

The company has announced a relaunch of MSN, with a brand new homepage aimed at "a mobile-first, cloud-first world."

This new MSN acts as a far-reaching web-based hub for news, sports, money, travel, food & drink, health & fitness and other topics. According to a recent Microsoft blog post, "it focuses on the primary digital daily habits in people’s lives and helps them complete tasks across all of their devices."

This means that Microsoft will be rebranding its existing apps in these various fields, all of which currently fall under the Bing name.

In addition, Microsoft has revealed that it is to release a suite of iOS and Android apps covering each of the areas the new MSN homepage covers.

"Whether it is your watchlist of stocks in MSN Money, your favorite sports teams in MSN Sports, or your recipe collections in MSN Food & Drink, those things will always be with you at your PC at work, on your iPad in the living room, or on your Android phone when you are on the go," says Microsoft.

All preferences gathered from across these various apps and services will be synced across the new MSN network. Microsoft has launched a preview version of the new MSN hub page, but it doesn't appear to be active here in the UK.

What this means for the wider Bing brand is uncertain, but it looks as if the much-ignored search engine is no longer leading the charge for Microsoft's online efforts.

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Via: The Verge

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