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Microsoft promises Windows Phone Store will rival iOS and Android by end of 2014

Sam Loveridge


Windows Phone 8 devices
Will Windows Phone Store really be able to catch up?

Microsoft has promised the Windows Phone Store will have an app library to rival iOS and Android by the end of 2014.

Windows Phone Store lags way behind the app availability of the iOS App Store and Android Google Play Store, which has always been a sore point for the platform.

Of course, the Windows Phone store does have the staple apps like Facebook and Twitter, and this week finally received its own Instagram app but still lacks the sheer volume available on rival platforms.

However, Vice President and Manager for Windows Phone Program Management Joe Belfiore, took to Twitter to announce that the store will be a proper Google Play and App Store rival by the end of next year.

“We’re all gonna look back on the end of 2014 as the ending of the app-gap for Windows Phone. The 3rd ecosystem is decidedly here!” tweeted Belfiore.

We’re not sure quite how Microsoft aims to boost its app library by that point, but it will be an interesting thing to watch over the next 12 months.

Although Windows Phone is probably already the third ecosystem behind Android and iOS as it is more popular than BlackBerry, it definitely can't yet equal the service offered by the competition.

In June, Apple announced that the iOS App Store has reached its 900,000 app milestone, whilst in July the Google Play Store hit 1 million Android apps.

At the Nokia World event in October, Nokia reiterated Windows Phone’s position as the third ecosystem.

“I think it is fair to say Windows Phone is the third ecosystem,” explained Bryan Biniak, Nokia’s Vice President and GM of Developer Experience. “We started with about 7,000 applications several years ago, now we have 175,000 applications in the store, but more importantly what we are seeing is the trajectory of device sales growing quarter after quarter.”

Next, read our Windows Phone 8 tips and tricks.


November 21, 2013, 4:46 pm

I like Windows Phone, but the only way that their store will rival Googles or Apples is if Steve Ballmer would commit to do a "Fighting Club" act of terrorism on the buildings hosting their servers. Needless to say, I cant see it happening just yet

tauseef solahri

December 17, 2013, 7:16 am

i think there will be apps for online streaming and apps for pakistan,s tv like android

Kevin Holmes

December 31, 2013, 6:15 pm

I have a Nokio 928 from Verizon, me and my wife both love our phones, but the problem I see for the Window System is that they have to many 3rd party apps. In 2014 Windows System need to get access to all the banks apps, all the school apps for the college university apps. also Windows Phone needs all major store apps like Walmart, Target, and etc... also the Windows Phone needs a real "SC" Scorecenter App for ESPN, basically Microsoft engineers needs to copy off of Android and the IOS system as much as they can in 2014 to close the hole with the APPS for 2014 then I'll be cool with it!

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