Microsoft has dubbed the new MacBook Pro a “disappointment,” and cited it as a reason for the surge in Surface sales.
The company says it enjoyed its “best single week for Surface ever” in the UK during the month of November.
One would have to presume it hit that landmark thanks to the aggressive Black Friday offers.
The surge in sales may also be attributed to traditional Mac buyers waiting to see what the new TouchBar-enabled MacBook Pro had to offer before opting for a Surface product.
Microsoft is also offering large discounts for MacBook owners willing to trade in their current machine for a Surface-branded device.
Related: Microsoft Surface Book i7 vs MacBook Pro 2016
“Our trade-in program for MacBooks was our best ever, and the combination of excitement for the innovation of Surface coupled with the disappointment of the new MacBook Pro – especially among professionals – is leading more and more people to make the switch to Surface,” wrote Microsoft marketing chief Brian Hall.
“It seems like a new review recommending Surface over MacBook comes out daily. This makes our team so proud, because it means we’re doing good work,” he added.
The MacBook Pro certainly wasn’t deemed a disappointment in our recent review, earning a 9/10 score.
In comparison the Microsoft Surface Book received an 8/10 score, but was marked down slightly for its spongy keyboard and expensive price point.
Microsoft Surface Book review
Do you deem the MacBook Pro to be a disappointment from a price or performance standpoint? Have you considered jumping to Surface? Share your thoughts in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
