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Microsoft is going to launch 6 smartphones each year, says report


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Microsoft’s announcement to reduce the number of smartphones it makes yesterday was pretty vague, but we may now know exactly what the company has in mind.

A person familiar with Microsoft’s plans has revealed that the company plans to release a maximum of six smartphones each year, according to a Bloomberg report.

That’s no surprise – yesterday, Microsoft CEO Satya Nadella said: “In the near-term, we’ll run a more effective and focused phone portfolio.”

At the time, it wasn’t clear exactly how far Nadella wanted to pull back the Lumia program, although his revelation of 7,800 impending job cuts didn’t look good for the company’s phone business.

Plans are beginning to take shape now however, as today’s report outlines: “Nadella’s restructuring plan includes sharply reducing the number of models the company will release, now about one a week when counting variations for geographical markets.”

It continues: “Instead, Microsoft will release one or two models a year in each of three categories. The categories are business-focused devices, phones for customers looking for low-price smartphones, and high-end devices for Windows enthusiasts.”

Related: Best Smartphone 2015

Microsoft has already launched six smartphones this year, specifically: the Lumia 435, Lumia 532, Lumia 640, Lumia 640 XL, Lumia 430 and the Lumia 540 Dual, as noted by PhoneArena.

It’s likely, however, that we may see new smartphones before the end of the year, with the new strategy instead pencilled in for 2016.

Further 2015 smartphone releases are made even more probable by the approaching launch of Windows 10 for Mobile, which is set for “later” this year.

The new OS will likely need flagship phones to debut on, so we may see some of the aforementioned “high-end devices” beginning to ship around the same time as the mobile software launch.

In the meantime, check out our hands-on video with the Microsoft Lumia 640 and 640L:

Dead Words

July 9, 2015, 6:12 pm

This is great news. Microsoft (and Nadella) are finally clearing out the muck that was Nokia's Lumia line. Nokia had some great phones but they just kept spitting out Lumias and there was some serious hardware crossings among the different models. Microsoft is finally pinning down what they want from the Lumia line and what each model means.
The Lumia 640 and 640XL are the first real signs of this. Great value devices aimed at consumers looking for a budget device.
Nadella is making Microsoft what Microsoft is best at. A software developing company. Microsoft is a completely different beast than last year, and it really shows in all of the improvements they've made. Microsoft provides brilliant software services supported by fantastic first-party hardware. Windows will be supported by the Surface line, and Windows Mobile will be supported by the Lumia line.
Windows Phone isn't dead. Far from it, this is Nadella breathing life into it. For years Nokia (and now Microsoft) have dominated Windows Phone's market share, discouraging OEM's from jumping aboard. Why should an OEM build a Windows Phone when Microsoft controls 97% of their own OS? Nadella is cutting back in order to encourage OEM's to build Windows Phones. Microsoft will build the base line devices, and third-party companies will fill in the gap.
Microsoft crafts the beautiful software, and manufacturers craft the devices to put the software on.
I've seen so many technology companies try to claim that Windows Phone is dead. So many are jumping to the conclusion that Microsoft is dropping it. No, Microsoft is trying to revive it. Two new flagships are on the way, with Windows 10 Mobile uploaded onto it.
5.2 inch QHD display
20MP PureView camera with OIS
3,000 mAh battery
Hexa-core processor
Iris-scanning technology
5MP front facing camera
5.7 inch QHD display
20MP PureView camera with OIS
3,300 mAh battery
Octa-core processor
Iris-scanning technology
5MP front facing camera
These are the expected specs for Microsoft's two new phones coming this fall. Does that sound like Windows Phone is dying? Far from it. And anyone who has actually used Windows 10 Mobile can see the great potential there.
I'm glad Nadella is CEO now. He's way more competent than the last two idiots. Yeah both of them had their moments of glory but they're also the reason Microsoft fell behind the others. Nadella is bringing Microsoft back.

Bobby Edwards

July 9, 2015, 7:22 pm

Most of these cuts have nothing to do with Lumia's or Windows Phone. They only make up about 25% of Microsoft's phone line, and the are the part that is growing. The other 75% the feature phones, and the Nokia retail phone store chain, is the part that is seeing sales drop, and I expect where most cuts will come from.
What they need to do is to ship phones right after they launch them, not months later, and quit exclusive deals such as with the 830 and 640XL which only AT&T have. Sell all phones in an unlocked version at MS Stores, and in places like Walmart and Best Buy, so that those who like a phone do not need to change carriers to get it.

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