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Microsoft badgers weather reporter to download Windows 10… live on air

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Windows 10 weather

Microsoft is so desperate for PC users upgrade to Windows 10, the firm is harassing weather reporters while they’re giving the forecast.

An unsuspecting Metinka Slater of KCCI 8 News in the US, state of Iowa, saw the update recommendation pop up live on air while she was issuing a thunderstorm warning.

The intrusive message, inviting the device owner to download the update for free, took up around half of the screen on the control room PC.

Related: Windows 10 vs Windows 8: Should you upgrade?

"Microsoft recommends upgrade to Windows 10, what should I do? Don't you love when that pops up?" Slater quipped during the broadcast.

"What's going on with my clicker now? It's the Windows 10, right? That's what people are going to say 'don't do it!'"

Microsoft has faced criticism for its tactics in soliciting updates to Windows 10.

Users have lost hard-drive space to the company downloading the installation files in the background, in case users want to quickly update.

As of January, Windows 10 was installed on 200 million devices.

Prem Desai

April 28, 2016, 7:20 pm

The author is looking at this the completely wrong way.

It's not a case of Microsoft being desperate or soliciting. It's more a case of a tv station who doesn't know how to setup their equipment.

Dead Words

April 28, 2016, 7:37 pm

They're not even using recent information. Microsoft reported that Windows 10 is on over 270 million devices at Build last month.

mode11

April 28, 2016, 7:45 pm

"As of January, Windows 10 was installed on 200 million devices."

mode11

April 28, 2016, 7:47 pm

It's still annoying. And they are desperate - for Windows 7 not to become the next XP.

Dead Words

April 28, 2016, 8:15 pm

That is not recent information. That's like telling me how many iPhones Apple sold last financial quarter as a way of explaining how well Apple is doing right now. Things move fast in the technology world and over 70 million Windows 10 devices is not a small number.

mode11

April 28, 2016, 8:19 pm

Sorry, I took it to mean TR weren't claiming to be using recent information. In any case, 70 million is a lot, especially as a proportion of the total devices.

Dead Words

April 28, 2016, 8:34 pm

I can understand why you'd make that mistake. I might've done the same myself if the situation was reversed.
But a tech blog needs to be accurate and recent. Outdated information isn't any use unless you're writing a history article.

toboev

April 28, 2016, 8:40 pm

Or you could think that if even the seasoned (sorry!) professionals can get caught out then just maybe Microsoft is being a little over zealous with their badgering tactics. You should not have to constantly outwit your OS in a game of attrition.

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