Microsoft has announced a raft of deals with content providers who will stream film, TV and video-on-demand to the Xbox 360 in the coming months.
Deals with over 40 partners including Channel 4, Channel 5, BBC, Sky, Lovefilm, MSN, YouTube, blinkbox, Sky and Muzu have been announced by Microsoft with the services due to arrive before Christmas in the UK.
Microsoft will be hoping that the new deals will see the Xbox become a media hub in the home, in the same way as the PS3 has being attempting to do for quite a while.
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Some of the content providers will be only available in specific regions with UK console owners getting access to BBC, Channel 4, Channel 5 and YouTube, among others. Xbox Live users can already access Sky, Last.fm, Zune, Twitter and Facebook.
Michael Comish, CEO and co-founder of blinkbox said: “The launch of blinkbox on Xbox 360 means that we can bring our huge library of blockbuster movies to even more people across the UK, giving them yet another way access their favourite entertainment. Whether on PC, connected TV or console, our customers are now even closer to an amazing entertainment experience.”
Stephen McGill, Director of Xbox and Entertainment for Microsoft UK, said: “We are really excited to be able to bring the blinkbox movie experience to our Xbox LIVE members and give them access to the incredible library of movies that blinkbox offers through Xbox 360 in their living rooms.”
While this may not be a revolutionary move from Microsoft, it will bolster its media hub credentials and should provide some competition for the PS3.